Situated in one of London’s most visited locations, the store can be found at Covent Garden’s newly regenerated St. Martin’s Courtyard (Mercer Street). Our store offers the latest bikes and accessories, as well as knowledgeable and helpful staff.
Fantastic savings on bikes, equipment and apparel !
Cycling Present Ideas. Gifts for Him, Gifts for Her, Gifts for the little ones.
Looking for a cycling gift that won't break the bank.
Christmas stocking fillers for the cyclist in your family
Specialized 2013 Bike Sale
The Specialized Sale is on from November 30th until January 31st 2014. Visit your local Concept Store and see what is on offer from a large range of road, mountain and multi-use bikes!
Wednesday, 27 November 2013 | Details
Late Night Shopping At Covent Garden
Take advantage of our late night shopping hours at Covent Garden Concept Store in the run up to Christmas.
Thursday, 14 November 2013 | Details
Weather. The Great Equalizer.
With the clock changing and winter on its way, it’s easy to forget there is no such thing as bad weather!
Monday, 21 October 2013 | Details
Alias – One Bike two personalities
The Alias—part road bike, part triathlon bike—is the perfect choice for women, who typically don’t want to buy (or store) two bikes for different needs.
Friday, 11 October 2013 | Details
Limited S-Works Turbo GB Tyre Now Available
On the 23rd June Mark Cavendish of Omega Pharma Quick Step won the British National Road Race Championship. On the day he raced his S-Works Venge to victory, equipped with wheels rolling along on Specialized S-Works Turbo tyres.
Thursday, 22 August 2013 | Details
Mon: 10am - 7pm
Tues: 10am - 7pm
Wed: 10am - 7pm
Thurs: 10am - 8pm
Fri: 10am - 7pm
Sat: 10am - 7pm
Sun: 11.30am - 5.30pm
Bank Holidays - see 'Latest News'
Phone: 020 7438 9450