LONDON (COVENT GARDEN) STORE

020 7438 9450

LONDON (COVENT GARDEN) STORE

Mercer Street is one of Covent Garden’s vital arteries, linking Long Acre and Seven Dials;  our Concept Store is situated here, backing on to the vibrant St Martins Courtyard and in the middle of an area rich in lifestyle retailers and food and drink outlets. Open seven days a week and with a staff made of experienced and active cycle enthusiasts, the store offers everything from our family and kids’ bikes, through the commuter range to high-end custom builds.

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PRODUCT FOCUS AT LONDON (COVENT GARDEN)

OUR SALE BIKES

Fantastic savings on bikes, equipment and apparel !

OUR SALE BIKES

2015 ALLEZ RANGE

Built to explode off the front and deliver unbridled speed to the ride. From £400

2015 ALLEZ RANGE

2015 HELMETS

Protect the goods - see the stunning 2015 helmet range. Prices from £28

2015 HELMETS
OUR SALE BIKES

OUR SALE BIKES

Fantastic savings on bikes, equipment and apparel !

2015 ALLEZ RANGE

2015 ALLEZ RANGE

Built to explode off the front and deliver unbridled speed to the ride. From £400

2015 HELMETS

2015 HELMETS

Protect the goods - see the stunning 2015 helmet range. Prices from £28

LATEST NEWS FOR LONDON (COVENT GARDEN)

What is the government’s cycle to work scheme?

What is the government’s cycle to work scheme?

Using the government’s cycle to work scheme allows employees to buy a bike in instalments through their employer, but in a very tax efficient manner. It has benefits for the employer, and substantial financial benefits to the employee: up to 40% can be saved.

Tuesday, 5 May 2015 | Details

Christmas Opening Hours at Covent Garden

Christmas Opening Hours at Covent Garden

See our Christmas opening times this festive period to ensure you are able to get your gifts in time for the big day. This time of year can be tricky, have you managed to tick off everyone's present on your list? Fear not we have a range of gift ideas for the cyclists in your life...

Monday, 22 December 2014 | Details

MEET OUR TEAM

Photo of Specialized Store Team Member: Robin

Robin

Store Manager

A lifelong cyclist but late comer to cycle retail, Robin hopes you can share his love for two wheeled transport. Clocks up weekly miles on the commute and along the Thames valley.  Claims an ‘allergy’ to hills!

MY RIDE

S Works Roubaix (love it!!) and ‘The Bus’ – a no-name steel commuter, and a very, very old but very lovely Klein.

OTHER INTERESTS

Cycling high points: Swaledale, Arkengarthdale, N York Moors off road – ‘back in the day’;
North Down CC Coastal Challenge – a glorious road ride around the Ards Peninsula in Northern Ireland.

Photo of Specialized Store Team Member: Ian

Ian

Assistant Manager

Another escapee from the world of the office job, Ian is a British Cycling Level 2 Coach, with more than his fair share of Gran Fondos ticked off (he loves a bit of Italian…) Claims he can climb like a mountain goat.

MY RIDE

Whatever is put in front of me but eyeing up a nice Crux for the cross race 2015 season.

OTHER INTERESTS

Photo of Specialized Store Team Member: Matt

Matt

Manager, Bike Fit

Trained deep within the secret lair at SBCU – or Chessington as we know it – Matt is a qualified Fit Technician for both BG Fit and Guru.  After hundreds of hours tweaking and fettling rider’s positions he can get you prepared for your next Iron Man or help make you more comfortable for your commute.  He also Manages the Fit offer for the Cycle Surgery group as a whole.

MY RIDE

(very quickly!..) Tarmac

OTHER INTERESTS

My cycling high point is commuting to Covent Garden every day in the wettest winter on record.

Photo of Specialized Store Team Member: Ben

Ben

Senior Sales

Borrowed from Specialized Australia, Ben has brought to London his years of experience as both a mechanic in Oz and as an amateur racer in France; very little about Specialized that he hasn’t seen, fixed, ridden or at least read about!  Still pretty quick, too.

MY RIDE

My current bike is a Globe Roll SE. My dream bikes are an S-Works Allez Ltd and an S-Works Epic WC!

OTHER INTERESTS

My cycling high points are racing full-time as an amateur elite in France for siz seasons. I once did an 11 hour training ride and covered 320km - ouch!

Photo of Specialized Store Team Member: Luis

Luis

Mechanic

Lured away from Specialized Concept Store in Alicante, Luis has made a reputation for himself as a problem solver and bike builder ‘par excellence’.  In the most orderly workshop seen in Central London, he wields his magic over everything from a simple ‘back on the road’ service to a complete custom build.  Also rides like the wind.

MY RIDE

S Works Tarmac

OTHER INTERESTS

I love the English weather!

Photo of Specialized Store Team Member: Uldis

Uldis

Sales Assistant

‘train hard in winter, be strong in summer!’

MY RIDE

I have a Crux frameset - need the wheels next!

OTHER INTERESTS

My cycling high points are training in Gran Canaria and I love to train in strong headwinds..

Photo of Specialized Store Team Member: Geoff

Geoff

Sales Assistant

I'm the mountain biker of the Covent Garden team!

MY RIDE

My current ride is an Epic. My dream bike is a Stumpjumper FSR Evo Carbon.

OTHER INTERESTS

My cycling high points are climbing the Stelvio, ‘classic’ side up and being a cycle tour guide in the Alps – being paid money to ride a bike is awesome.

Photo of Specialized Store Team Member: Jasna

Jasna

Sales Assistant

I'm a regular cyclist but my dream ride is a Remos GX3 (plane!)

MY RIDE

Currently riding a Brompton folding bike.

OTHER INTERESTS

I rode the Cape Argus 2013 in South Africa.

My favourite saying is "Carpe Diem" !

Photo of Specialized Store Team Member: Robin

Robin

Store Manager

A lifelong cyclist but late comer to cycle retail, Robin hopes you can share his love for two wheeled transport. Clocks up weekly miles on the commute and along the Thames valley.  Claims an ‘allergy’ to hills!

MY RIDE

S Works Roubaix (love it!!) and ‘The Bus’ – a no-name steel commuter, and a very, very old but very lovely Klein.

OTHER INTERESTS

Cycling high points: Swaledale, Arkengarthdale, N York Moors off road – ‘back in the day’;
North Down CC Coastal Challenge – a glorious road ride around the Ards Peninsula in Northern Ireland.

Photo of Specialized Store Team Member: Ian

Ian

Assistant Manager

Another escapee from the world of the office job, Ian is a British Cycling Level 2 Coach, with more than his fair share of Gran Fondos ticked off (he loves a bit of Italian…) Claims he can climb like a mountain goat.

MY RIDE

Whatever is put in front of me but eyeing up a nice Crux for the cross race 2015 season.

OTHER INTERESTS

Photo of Specialized Store Team Member: Matt

Matt

Manager, Bike Fit

Trained deep within the secret lair at SBCU – or Chessington as we know it – Matt is a qualified Fit Technician for both BG Fit and Guru.  After hundreds of hours tweaking and fettling rider’s positions he can get you prepared for your next Iron Man or help make you more comfortable for your commute.  He also Manages the Fit offer for the Cycle Surgery group as a whole.

MY RIDE

(very quickly!..) Tarmac

OTHER INTERESTS

My cycling high point is commuting to Covent Garden every day in the wettest winter on record.

Photo of Specialized Store Team Member: Ben

Ben

Senior Sales

Borrowed from Specialized Australia, Ben has brought to London his years of experience as both a mechanic in Oz and as an amateur racer in France; very little about Specialized that he hasn’t seen, fixed, ridden or at least read about!  Still pretty quick, too.

MY RIDE

My current bike is a Globe Roll SE. My dream bikes are an S-Works Allez Ltd and an S-Works Epic WC!

OTHER INTERESTS

My cycling high points are racing full-time as an amateur elite in France for siz seasons. I once did an 11 hour training ride and covered 320km - ouch!

Photo of Specialized Store Team Member: Luis

Luis

Mechanic

Lured away from Specialized Concept Store in Alicante, Luis has made a reputation for himself as a problem solver and bike builder ‘par excellence’.  In the most orderly workshop seen in Central London, he wields his magic over everything from a simple ‘back on the road’ service to a complete custom build.  Also rides like the wind.

MY RIDE

S Works Tarmac

OTHER INTERESTS

I love the English weather!

Photo of Specialized Store Team Member: Uldis

Uldis

Sales Assistant

‘train hard in winter, be strong in summer!’

MY RIDE

I have a Crux frameset - need the wheels next!

OTHER INTERESTS

My cycling high points are training in Gran Canaria and I love to train in strong headwinds..

Photo of Specialized Store Team Member: Geoff

Geoff

Sales Assistant

I'm the mountain biker of the Covent Garden team!

MY RIDE

My current ride is an Epic. My dream bike is a Stumpjumper FSR Evo Carbon.

OTHER INTERESTS

My cycling high points are climbing the Stelvio, ‘classic’ side up and being a cycle tour guide in the Alps – being paid money to ride a bike is awesome.

Photo of Specialized Store Team Member: Jasna

Jasna

Sales Assistant

I'm a regular cyclist but my dream ride is a Remos GX3 (plane!)

MY RIDE

Currently riding a Brompton folding bike.

OTHER INTERESTS

I rode the Cape Argus 2013 in South Africa.

My favourite saying is "Carpe Diem" !

CONTACT US

ADDRESS

Specialized Concept Store
11 Mercer Street
London
WC2H 9QJ

OPENING TIMES

Mon: 10am - 7pm
Tues: 10am - 7pm
Wed: 10am - 7pm
Thurs: 10am - 8pm
Fri: 10am - 7pm
Sat: 10am - 7pm
Sun: 11.30am - 5.30pm
Bank Holidays - see 'Latest News'

Phone: 020 7438 9450

Email: coventgarden@specializedconceptstore.co.uk

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