Cavendish - 100 Career Wins

Limited S-Works Venge Framesets available to celebrate Cavendish to 100th Victory. READ MORE

Specialized Bicycles - Aero Is Everything

We've taken the next step in the evolution of our aerodynamics program. We've built a wind tunnel. READ MORE

Specialized Shiv - Race The Best

Try a Specialized Shiv Expert in your next triathlon or time trial and compare it to your current bike. READ MORE

S-Works Tarmac New Team Frame

Specialized are now launching their latest colour: Team Saxo Tinkoff READ MORE

SITUATED IN ONE OF LONDON’S MOST VISITED LOCATIONS, THE STORE CAN BE FOUND AT COVENT GARDEN’S NEWLY REGENERATED ST. MARTIN’S COURTYARD (MERCER STREET). OUR STORE OFFERS THE LATEST BIKES AND ACCESSORIES, AS WELL AS KNOWLEDGEABLE AND HELPFUL STAFF.

For more information about the service we offer, contact details and location map, click here

SPECIALIZED 2013 TEST BIKE PROGRAM Take a 2013 Specialized road bike or mountain bike for a test ride this weekend. - read more >

SPECIALIZED SIRRUS SL4 LIMITED EDITION Specialized is raising the bar even higher with the new Sirrus SL4 Limited Edition bike. - read more >

SPECIALIZED 2013 SPRING/SUMMER APPAREL New 2013 Cycling clothing and accessories - now available at Concept Stores. - read more >

SPECIALIZED SITERO SADDLE Find out more about our all-new Triathlon and TT specific saddle - the Specialized Sitero. - read more >

SPECIALIZED RUMOR WOMENS MOUNTAIN BIKE The Specialized Rumor is a new full-suspension 29er Womens Mountain Bike, designed specifically for trail riding. - read more >

SPECIALIZED RUBY COMP LIMITED EDITION Exclusive to Concept Stores - the Specialized Ruby Comp Limited Edition women's road bike. - read more >

SPECIALIZED S-WORKS ALLEZ Available now, in very limited numbers - Specialized S-Works Allez. - read more >

SPECIALIZED SADDLES - FIND THE PERFECT MATCH Specialized Body Geometry Saddles - Connecting you and your bike in perfect harmony. - read more >

THE S-WORKS + MCLAREN TT HELMET IS NOW HERE Specialized second collaboration with McLaren represents a new chapter in our Specialized aerodynamics. - read more >

SPECIALIZED 2013 LIMITED EDITION PRODUCTS Specialized products that are produced just once, to the highest quality, in extremely limited numbers. - read more >

S-WORKS PREVAIL LIMITED EDITION HELMET Specialized S-Works Prevail - the ultimate lightweight racing helmet - read more >

STUMPJUMPER FSR CARBON EVO 29 FRAMESET With Troy Lee Designs custom finish - exclusive to Specialized Concept Stores. - read more >

S-WORKS DEMO 8 CARBON TLD FRAMESET Troy Lee Designs is the place where "The World's Fastest Racers" go when only the best will do. - read more >

ROVAL TRAVERSE 29 SL 142+ CARBON WHEELSET For aggressive trail and all-mountain riders who aren't afraid to take risks and go big. - read more >

SPECIALIZED 2012 BIKE SALE AT COVENT GARDEN The Specialized Bike Sale ends soon. Save up to £1000 on selected bikes ! - read more >

S-WORKS LIMITED EDITION TOM BOONEN PRODUCTS In recognition of Tom's success, we are proud to announce three limited edition S-Works products. - read more >

S-WORKS TARMAC CONTADOR LIMITED EDITION Limited edition S-Works Tarmac Contador frameset - only available at Specialized Concept Stores. - read more >

S-WORKS EPIC KULHAVY LIMITED EDITION Own the medal winning bike - Frameset available now at Specialized Concept Stores. - read more >

COVENT GARDEN CONCEPT STORE - WORKSHOP PRICE LIST - read more >

S-WORKS ROUBAIX SL4 PRODUCT REVIEW The Specialized S-Works Roubaix has just been given a fantastic review in Cycling Plus magazine. - read more >

SPECIALIZED S-WORKS VENGE EPS - LIMITED EDITION Available exclusively to Specialized Concept Stores, in very limited numbers.. - read more >

DISSIDENT SHREDDED CLOWN LIMITED EDITION HELMET Designed for riders who push the limits of downhill speed and big air - read more >

SPECIALIZED S-WORKS TRIVENT SHOE Time is precious. With its revolutionary closure system, the S-Works Trivent shoe keeps it simple, helping athletes execute lightening-fast transitions every time. - read more >

SPECIALIZED SADDLE 30-DAY SATISFACTION GUARANTEE Specialized Body Geometry Saddles come with a 30-Day satisfaction guarantee. - read more >

90 DAY TYRE SATISFACTION GUARANTEE Specialized are so confident in their tyres’ performance that the company is now providing an unconditional 90 day satisfaction guarantee* on every tyre it makes. - read more >

LONDON (COVENT GARDEN) - 020 7438 9450

Cavendish - 100 Career Wins

Specialized Bicycles - Aero Is Everything

Specialized Shiv - Race The Best

S-Works Tarmac New Team Frame

SITUATED IN ONE OF LONDON’S MOST VISITED LOCATIONS, THE STORE CAN BE FOUND AT COVENT GARDEN’S NEWLY REGENERATED ST. MARTIN’S COURTYARD (MERCER STREET). OUR STORE OFFERS THE LATEST BIKES AND ACCESSORIES, AS WELL AS KNOWLEDGEABLE AND HELPFUL STAFF.