LONDON (COVENT GARDEN) STORE

020 7438 9450

LONDON (COVENT GARDEN) STORE

Situated in one of London’s most visited locations, the store can be found at Covent Garden’s newly regenerated St. Martin’s Courtyard (Mercer Street). Our store offers the latest bikes and accessories, as well as knowledgeable and helpful staff.

Specialized Concept Store covent-garden Store PhotoSpecialized Concept Store covent-garden Store PhotoSpecialized Concept Store covent-garden Store PhotoSpecialized Concept Store covent-garden Store PhotoSpecialized Concept Store covent-garden Store PhotoSpecialized Concept Store covent-garden Store Photo

TAKE A 360° TOUR OF LONDON (COVENT GARDEN) STORE


Full Screen 360° Tour

PRODUCT FOCUS AT LONDON (COVENT GARDEN)

OUR SALE BIKES

Fantastic savings on bikes, equipment and apparel !

OUR SALE BIKES

S-WORKS SHIV TT

Tony Martin and Nibali excel in the only time trail #aeroiseverything

S-WORKS SHIV TT

HYBRID SALE

Big savings on recreational, leisure and commuter bikes including Crosstrail and Ariel!

HYBRID SALE

SAVE £4000!

2013 S-Works Venge Super Record EPS. Covent Garden Exclusive!

SAVE £4000!
OUR SALE BIKES

OUR SALE BIKES

Fantastic savings on bikes, equipment and apparel !

S-WORKS SHIV TT

S-WORKS SHIV TT

Tony Martin and Nibali excel in the only time trail #aeroiseverything

HYBRID SALE

HYBRID SALE

Big savings on recreational, leisure and commuter bikes including Crosstrail and Ariel!

SAVE £4000!

SAVE £4000!

2013 S-Works Venge Super Record EPS. Covent Garden Exclusive!

LATEST NEWS FOR LONDON (COVENT GARDEN)

What is the government’s cycle to work scheme?

What is the government’s cycle to work scheme?

Using the government’s cycle to work scheme allows employees to buy a bike in instalments through their employer, but in a very tax efficient manner. It has benefits for the employer, and substantial financial benefits to the employee: up to 40% can be saved.

Thursday, 28 August 2014 | Details

WEAPONS OF THE TOUR

WEAPONS OF THE TOUR

This year’s Tour de France has been one of the most exciting  in recent memory. There’s been no shortage of action, cobbles, rain, and most  importantly, wins. All of our supported teams took multiple stage wins this  year but most impressive was no doubt the complete domination from start to  finish by Vincenzo Nibali of Team Astana. On his way to yellow in Paris,  Vincenzo took 4 individual stage wins and wore the yellow jersey for an  incredible 19 days. In addition to taking his first overall Tour victory, Vincenzo  now joins the ranks of the elite few who have won all three Grand Tours.

Monday, 28 July 2014 | Details

Women's Cycling Evening at Covent Garden

Women's Cycling Evening at Covent Garden

Specialized Concept Store Covent Garden are committed to raising the profile of women’s cycling and our exclusive, women only, in-store events help female riders get more out of their cycling.

Thursday, 22 May 2014 | Details

Specialized Demo 8 + Dissident Package

Specialized Demo 8 + Dissident Package

The 2014 UCI Downhill World Cup is here! Dominate + Destroy with our promotional offer and save £800 on the Demo 8 Carbon I bike + Dissident helmet!!!

Thursday, 10 April 2014 | Details

Everything you need, right where you want it

Everything you need, right where you want it

An acronym for Storage, Water, Air and Tools, SWAT technology integrating bikes, riders, and equipment, by putting all necessities in a clean, sleek, and aerodynamic location that’s precisely where you want them.

Monday, 31 March 2014 | Details

MEET OUR TEAM

Photo of Specialized Store Team Member: Robin

Robin

Store Manager

My glass is always half empty. Or half full. But I always have a glass!

MY RIDE

Roubaix - plus a no-name steel frame commuter bike. My dream bike is an S-Works Roubaix.

OTHER INTERESTS

Cycling high points: Swaledale, Arkengarthdale, N York Moors off road – ‘back in the day’;
North Down CC Coastal Challenge – a glorious road ride around the Ards Peninsula in Northern Ireland.

Photo of Specialized Store Team Member: Donna

Donna

Assistant Manager / Body Geometry FIT Technician

My cycling high points are racing in the Westminster Grand Prix and training in Majorca.

MY RIDE

I use a Venge for racing and also have a fold-up bike for around the city.

OTHER INTERESTS

Anything with Tom Boonen in the saddle..! and I’m a qualified gymnastics coach.

Photo of Specialized Store Team Member: Uldis

Uldis

Sales Assistant

‘train hard in winter, be strong in summer!’

MY RIDE

I have a Crux frameset - need the wheels next!

OTHER INTERESTS

My cycling high points are training in Gran Canaria and I love to train in strong headwinds..

Photo of Specialized Store Team Member: Matt

Matt

Sales Assistant / Body Geometry FIT Technician

I can escape from a helicopter underwater (in a swimming pool)….

MY RIDE

I have two very fast bikes - one is a Tarmac custom build. The other is a Ducati 848!

OTHER INTERESTS

My cycling high point is commuting to Covent Garden every day in the wettest winter on record.

Photo of Specialized Store Team Member: Ben

Ben

Sales Assistant / Mechanic

Known in one of my previous workshops as "WrenchForce" (‘it ain’t seized – it just needs WrenchForce’)

MY RIDE

My current bike is a Globe Roll SE. My dream bikes are an S-Works Allez Ltd and an S-Works Epic WC!

OTHER INTERESTS

My cycling high points are racing full-time as an amateur elite in France for siz seasons. I once did an 11 hour training ride and covered 320km - ouch!

Photo of Specialized Store Team Member: Luis

Luis

Mechanic

I worked for Specialized in Alicante for 2 years: they don’t sell winter clothes…

MY RIDE

My current ride is a Tarmac custom build. My dream bike is an S-Works Tarmac Di2.

OTHER INTERESTS

I love the English weather!

Photo of Specialized Store Team Member: Geoff

Geoff

Sales Assistant

I'm the mountain biker of the Covent Garden team!

MY RIDE

My current ride is an Epic. My dream bike is a Stumpjumper FSR Evo Carbon.

OTHER INTERESTS

My cycling high points are climbing the Stelvio, ‘classic’ side up and being a cycle tour guide in the Alps – being paid money to ride a bike is awesome.

Photo of Specialized Store Team Member: Jasna

Jasna

Sales Assistant

I'm a regular cyclist but my dream ride is a Remos GX3 (plane!)

MY RIDE

Currently riding a Brompton folding bike.

OTHER INTERESTS

I rode the Cape Argus 2013 in South Africa.

My favourite saying is "Carpe Diem" !

Photo of Specialized Store Team Member: Robin

Robin

Store Manager

My glass is always half empty. Or half full. But I always have a glass!

MY RIDE

Roubaix - plus a no-name steel frame commuter bike. My dream bike is an S-Works Roubaix.

OTHER INTERESTS

Cycling high points: Swaledale, Arkengarthdale, N York Moors off road – ‘back in the day’;
North Down CC Coastal Challenge – a glorious road ride around the Ards Peninsula in Northern Ireland.

Photo of Specialized Store Team Member: Donna

Donna

Assistant Manager / Body Geometry FIT Technician

My cycling high points are racing in the Westminster Grand Prix and training in Majorca.

MY RIDE

I use a Venge for racing and also have a fold-up bike for around the city.

OTHER INTERESTS

Anything with Tom Boonen in the saddle..! and I’m a qualified gymnastics coach.

Photo of Specialized Store Team Member: Uldis

Uldis

Sales Assistant

‘train hard in winter, be strong in summer!’

MY RIDE

I have a Crux frameset - need the wheels next!

OTHER INTERESTS

My cycling high points are training in Gran Canaria and I love to train in strong headwinds..

Photo of Specialized Store Team Member: Matt

Matt

Sales Assistant / Body Geometry FIT Technician

I can escape from a helicopter underwater (in a swimming pool)….

MY RIDE

I have two very fast bikes - one is a Tarmac custom build. The other is a Ducati 848!

OTHER INTERESTS

My cycling high point is commuting to Covent Garden every day in the wettest winter on record.

Photo of Specialized Store Team Member: Ben

Ben

Sales Assistant / Mechanic

Known in one of my previous workshops as "WrenchForce" (‘it ain’t seized – it just needs WrenchForce’)

MY RIDE

My current bike is a Globe Roll SE. My dream bikes are an S-Works Allez Ltd and an S-Works Epic WC!

OTHER INTERESTS

My cycling high points are racing full-time as an amateur elite in France for siz seasons. I once did an 11 hour training ride and covered 320km - ouch!

Photo of Specialized Store Team Member: Luis

Luis

Mechanic

I worked for Specialized in Alicante for 2 years: they don’t sell winter clothes…

MY RIDE

My current ride is a Tarmac custom build. My dream bike is an S-Works Tarmac Di2.

OTHER INTERESTS

I love the English weather!

Photo of Specialized Store Team Member: Geoff

Geoff

Sales Assistant

I'm the mountain biker of the Covent Garden team!

MY RIDE

My current ride is an Epic. My dream bike is a Stumpjumper FSR Evo Carbon.

OTHER INTERESTS

My cycling high points are climbing the Stelvio, ‘classic’ side up and being a cycle tour guide in the Alps – being paid money to ride a bike is awesome.

Photo of Specialized Store Team Member: Jasna

Jasna

Sales Assistant

I'm a regular cyclist but my dream ride is a Remos GX3 (plane!)

MY RIDE

Currently riding a Brompton folding bike.

OTHER INTERESTS

I rode the Cape Argus 2013 in South Africa.

My favourite saying is "Carpe Diem" !

CONTACT US

ADDRESS

Specialized Concept Store
11 Mercer Street
London
WC2H 9QJ

OPENING TIMES

Mon: 10am - 7pm
Tues: 10am - 7pm
Wed: 10am - 7pm
Thurs: 10am - 8pm
Fri: 10am - 7pm
Sat: 10am - 7pm
Sun: 11.30am - 5.30pm
Bank Holidays - see 'Latest News'

Phone: 020 7438 9450

Email: coventgarden@specializedconceptstore.co.uk

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