Specialized Purist HydroFlo

Introducing the Specialized Purist: As pure as drinking from a glass — with all the advantages of a flexible bottle. READ MORE

Tour of Britain Partnership

Specialized are pleased to announce their involvement with The Tour of Britain and for The Tour Rides, mass participation events. READ MORE

Concept Store Newbury Opening Soon

Specialized dealer Banjo Cycles will be opening Specialized’s tenth Concept Store in the UK end of May 2012. READ MORE

Saddle Satisfaction Guarantee

Specialized now offer a 30 day satisfaction guarantee on BG Saddles to help you reach the ultimate fit READ MORE

SITUATED IN ONE OF LONDON’S MOST VISITED LOCATIONS, THE STORE CAN BE FOUND AT COVENT GARDEN’S NEWLY REGENERATED ST. MARTIN’S COURTYARD (MERCER STREET). OUR STORE OFFERS THE LATEST BIKES AND ACCESSORIES, AS WELL AS KNOWLEDGEABLE AND HELPFUL STAFF.

For more information about the service we offer, contact details and location map, click here

LIMITED EDITION FAST TRAK AND RENEGADE TYRES Now available in very limited numbers - S-Works Fast Trak Kulhavy WC 29er and S-Works Renegade Sauser WC 29er tyres! - read more >

90 DAY TYRE SATISFACTION GUARANTEE Specialized are so confident in their tyres’ performance that the company is now providing an unconditional 90 day satisfaction guarantee* on every tyre it makes. - read more >

SPECIALIZED 29ER TEST CENTRES Specialized now have a test fleet which enables Specialized Concept Stores to order extra models and sizes should we not have the bike you need in our shop fleet. - read more >

NEW SPECIALIZED 29ER BIKES Integrated innovation with the focus on complete performance makes our 29ers the fastest and most efficient bikes in the sport. For 2012, our 29er line expands to include more models, plus all-new, confidence-inspiring women’s bikes. - read more >

LONDON (COVENT GARDEN) - 020 7438 9450

Specialized Purist HydroFlo

Tour of Britain Partnership

Concept Store Newbury Opening Soon

Saddle Satisfaction Guarantee

SITUATED IN ONE OF LONDON’S MOST VISITED LOCATIONS, THE STORE CAN BE FOUND AT COVENT GARDEN’S NEWLY REGENERATED ST. MARTIN’S COURTYARD (MERCER STREET). OUR STORE OFFERS THE LATEST BIKES AND ACCESSORIES, AS WELL AS KNOWLEDGEABLE AND HELPFUL STAFF.