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PRESS RELEASE
Specialized Joins Cycling Star Alliance
In a Bid to Raise Cycling Participation
April 29th, 2010 - Chessington, UK Manufacturer Specialized has joined the Cycling Star Alliance and shall be working with them to boost sales and encourage corporate cycling participation.
The Cycling Star Alliance provides expert knowledge and full delivery capability, from initial audit of requirements, and travel planning through to the provision of bikes, cycle maintenance and a complete program of sustainable support activities to develop and sustain cycle participation.
Founder member, Sean Lally from Cycle Systems said, 'We are thrilled to have a major manufacturer on board, particularly Specialized as they are always ahead of the game when it comes to the urban commuting market. The opportunity for organisations to fast-track their employees cycling, improving health and mobility, and creating all manner of business benefits is here with the 'Cycling Star Alliance.'
Richard Hemington, MD at Specialized said, “Being a member of the Cycling Star Alliance makes complete sense. All parties involved have the same goal of promoting cycling outside the traditional cycling industry channels. Helping larger corporations make the transition from traditional employee transportation to a cycling one is an opportunity with huge long term benefits”. The Cycling Star Alliance uniquely brings together ‘best of brand’ key suppliers to provide a one stop shop for all of your organisation’s cycling requirements. Our mission is to ensure that best quality services and products are provided to increasingly discerning clients.
The Cycling Star Alliance work with companies, government agencies and local authorities to provide expert knowledge and full delivery capability, from initial audit of requirements, and travel planning through to the provision of bikes, cycle maintenance and a complete program of sustainable support activities to develop and sustain cycle participation. The Cycling Star Alliance provides all the ingredients to help clients realise the wider business benefits of cycling:
- Travel Plans
- Initial needs assessment
- Tailored and Tiered solution approach
- Cycle to work scheme
- Bike maintenance and familiarisation
- Cycle training
- Buddying and led rides
- Journey planning
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- Pool bikes
- Promotion
- Infrastructure improvement
- Tracking long and short term benefits
- Maintaining the cycling culture
- Business travel by bike
- Bikes as a logistics solution
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The current members of the Cycling Star Alliance are:
LCC, Cycle Systems, Brompton, Broxap, Carry Freedom, Cycle Hoop, Cycle Scheme, Forster for Change, Paper Bicycle, Mayer Brown and Get More People Cycling.
Clients of the Cycling Star Alliance members:
LDA, GLA, ASDA, Police Authorities, UK's Fire and Rescue Services, GSK, BSkyB, UBS, Barclays, DfT, OFT, London Boroughs, Google, Royal Mail, The Houses of Parliament, Aviva Investors, the Department of Energy and Climate Change. London Ambulance Service, St Johns Ambulance Service, Pret a Manger and TfL.
About Specialized: Specialized Bicycles was founded in 1974 by riders for riders. Headquartered in Morgan Hill, California, with global distribution, the company focuses on making everyone’s time on a bike better by delivering functional and technically advanced equipment that provide true performance benefits. Learn more at www.specialized.com
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