At Specialized, our founding principle is simple: Focus on the rider's need for functional, technically advanced products that provide a true performance benefit.

This same philosophy guides our Designs for Women product and leads us to our own mission: Create the best bikes and equipment for women based on their anatomy and the way they want to ride.

When the D4W sub-brand was launched in 2000, it became an integral part of our corporate philosophy to design products for women and the way they want to ride.  At its core, the brand is not only a testament to the expanding population of women who ride, but is also the best way we can illustrate our company's ever-growng dedication to women in cycling.

The Ride Starts Here

You'll find that all of our product is rooted in six dedicated principles:

• Develop an autonomous women's product line
• Develop product that is backed by science
• Provide a full range of products designed just for females
• Make sure that all women have an option in our line
• Produce a complete product line that can be presented as a coordinated package
• Produce bikes and equipment that are technologically advanced

Today, we have a strong team of women at Specialized from all different backgrounds who are dedicated to creating women's specific product that's focused and driven by real needs and wants. Increasing the awareness and availability of the Designs for Women brand continues to be a top initiative at Specialized - with people throughout the company striving to create the best products for women and working to encourage women everywhere to get on a bike and ride.

Come into Specialized Concept Store Birmingham | Bristol | Chester | London ( Ruislip) | Plymouth to try a selection of Designs For Womens bikes or to see the latest range of D4W clothing and equipment. You can also take a look online in our Designs For Women section or to find out more visit www.D4WGear.com.