S-Works Ruby eTap

We've known for years that smoother is indeed faster but until the S-Works Ruby with SRAM eTap came along we had no idea just how right we were.

The frame is among the lightest that we've ever made and it's been constructed from our top-end FACT 11r carbon fibre. Its stiffness levels are also off the charts and compared to the SL4 iteration of yesteryear you'll experience a whole new faster and more efficient geometry. Through some engineering sorcery however we've managed to keep the same fit feel and position that we've all come to love from the SL4's Women's Endurance Geometry.

Of course you're probably thinking "get on to the suspension thing up front." We call it Future Shock and essentially it's a piston in the head tube with 20mm of travel. We developed this technology in partnership with McLaren Applied Technologies and the result of this are a host of drastic performance improvements namely in the vertical compliance department.

Without giving a physics lecture we found that focusing on vertical compliance instead of fork splay meant that we could improve smoothness speed and comfort in one fell swoop. And of all the bikes that we've tested with our Rolling Efficiency Model the new Ruby outperforms anything on the market.

Lastly we spec'd it with awesome components that'll make your friends overcome with envy like SRAM's revolutionary eTap shifting hydraulic disc brakes hand-built Roval CLX 32 Disc wheels and a whole host of women's-specific features from the handlebar width to the saddle.