The Ultimate Specialized Experience: Concept Stores

S-WORKS

The S-Works division was created over 16 years ago specifically to meet the needs of the world's most demanding athletes and riders.

The S-Works marque is reserved for products that represent the most revolutionary and innovative thinking. It is where goals like lighter and faster are pursued without regard to effort, expense or tradition. S-Works products are created by a team of industry-leading engineers, fabricators, designers, product managers and professional athletes so you can enjoy the ultimate ride.

S-Works

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Working with the best talent in the World has provided us the opportunity to focus on the rider's need for functional and technically advanced products that provide a performance benefit.

World class athlete's are constantly challenge the limits for what is possible on a bicycle and demand peak performance from their machines. S-Works is a result of athlete's feedback combined with our innovative designs, engineering expertise and stringent testing.

Outstanding S-Works results include:
  1. Tom Boonen racing the S-Works Roubaix SL2 over the treacherous cobbled roads in North France to win the Paris-Roubaix
  2. Christoph Sauser piloting his 2009 S-Works Epic to the MTB World Championship
  3. Chris "Macca" McCormack winning Ironman Hawaii on his S-Works Transition Bernhard Kohl finishing third overall and claimed the King of the Mountains polka-dot jersey in the 2008 Tour De France on his S-Works Tarmac SL2
  4. Rebacca Rusch taking the 24 Hour Solo World Championships on her 2009 S-Works Era.
S-Works bikes and equipment have been achieving world class results for years. Boonen, Sauser, Kohl, Rusch and Macca are now in the company of Cipollini, Overend, Stoltz, Reid, Bowden, Fullana and Fürst—outstanding athletes that, over the years, have ridden their S-Works bikes to victory at the highest level.

What we learn from them we proudly offer to you: the best-of-the-best products built for champions and all riders who demand performance, quality, and innovation without compromise.

Rebacca Rusch
As lofty as it sounds, it's our vision to be the best cycling brand in the world. So we dream, design and build all kinds of products that help you enjoy your time on a bike more.

STARTING BACK IN THE 1970'S, we realised that working closely with top professional riders was a great way to find out how our products were standing up and how we could make them better. Our relationship with top professional cyclists—including road and off-road world champions, Tour de France stage winners and Olympic medallists—has helped us continually improve the quality and performance of each and every one of our products.

To compliment the data that the world's best riders give us, we've developed one of the world's foremost testing facilities in our Morgan Hill, California headquarters. Our staff of engineers and technicians monitor countless hours of bending, breaking and smashing to ensure that every frame, component and piece of equipment delivers world class performance and top-level safety.

The next time you're out on the road or trail, you probably won't be thinking about what could make your next ride better. That's OK, because we will.

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