Specialized Vision
At Specialized, we are driven by one vision it is as simple as it is bold. Be the best cycling brand in the world.
To be the best means surpassing all other in how we meet the needs and demands of the rider. This does not mean being the biggest. If we concentrate on being the best, success will follow.
Being the best applies to everything that bears the Specialized name: bikes, equipment, services and our people.
This is not a destination but a constant and exhaustive journey.
Quality & Value
We strive to offer the best value and performance for all of our bikes and equipment. This is not exclusive to high end products. You will find great products at every price point and variation. Yes, we invest in ground breaking new products, but we use this to develop other products throughout the range.
Service & Support
We pride ourselves on having one of the best Customer Service teams in the industry. If you are unfortunate enough to have a problem with one of our products we will sort out the issues as quickly as possible. Our dedicated teams are experienced and qualified to fix whatever problem you are having.
People & Passions
We wouldn’t be where we are today without the dedication and drive from our staff. Having the right people performing the right tasks can make a huge difference to the bikes, equipment and services we offer.
Bikes by Riders for Riders
From the owner and founder Mike Sinyard to the newest of employees we love cycling and have a passion to get out there and ride. Yes, this helps us to stay fit and healthy, but far more importantly it helps us to constantly evolve, develop and break new ground with bikes and equipment.
Design & Development
At Specialized we do not produce a range of bikes and then sit back, we have a large team of designers, developers, engineers and product testers who are always looking at ways of improving the entire range.
Throughout the company we have a passion for riding and a ceaseless drive to innovate. It’s what makes Specialized and it’s what will make your next ride better.
Materials & Construction
The design and development team have the knowledge and experience to choose the appropriate materials and construction methods to suit the large Specialized range. We have learnt so much over the years, but we do not rest, we are striving for even better performance from the products we offer.
Designing the Complete Bike
At Specialized we attack the whole bike, from chassis to fork to the component choice, and tune everything to work together for one purpose. It’s through this holistic approach that we craft the best possible bikes for specific types of riding.
Correct Sizing
Your position on the bike can make a huge difference to how comfortable you are when riding. We probably understand this far more than any other manufacture. Not just because we have been making bicycles for years, but because we involve Sports Scientists, doctors, athletes and listen to you the public.
Events & Consumer Feedback
Staying in touch with all types of riders has always been a high priority for us. Hearing feedback directly from you the customer helps us understand your needs. The various events we attend and organise provide the perfect platform so we can hear from you. These events also give you the perfect opportunity to ask us questions and at many events try out the bikes over the terrain they were designed for.
Lifetime Warranty
We pride ourselves on having one of the best development teams and have no problem offering you a limited lifetime warranty on all new Specialized frames. This is testament to how confident we are in our frames; we know that a Specialized will give you years and years of enjoyment and reliability. This is subject to terms and conditions.
Suspension Warranty
On any Specialized manufactured suspension shock or fork we offer a 5 year warranty, non Specialized shocks or forks are covered by a 2 warranty. Again this is testament to the build quality of every part of a Specialized bicycle.
Helmet Warranty
A helmet provides protection for one of the more vulnerable and more important parts of your body, your head. If you are unlucky enough to have an accident after purchasing a Specialized helmet, we offer a replacement at a fraction of the cost of a new model. We would rather see you protected than wearing a damaged and less effective helmet.
History
Specialized has one of the richest histories within the cycle industry. With over 36 years of experience from the production of the very first mountain bike, the Stumpjumper, to the development of the ultimate sportive road bike, the Roubaix.
In 1974 the founder and owner Mike Sinyard started Specialized with three things – a passion for riding, an entrepreneurial spirit, and a close partnership with independent bicycle dealers. These three elements have been the cornerstones of anything that we've ever done at Specialized. It was no mistake that Mike started Specialized. He was a young hardcore bike junkie and fresh out of San Jose State University, he followed his bliss on a bicycle tour across Europe. To fund his trip Mike sold his VW Van, his only possession of value other than his bike.