About Us



Opening its doors nearly a decade ago, Specialized Concept Store Chester was the first Concept store in Europe.

Our soon to be renovated store offers a huge selection of Specialized bikes. With designated areas that cover everything from mountain to road, triathlon to commute and electric to kids bikes; itâ's easy to find what youâ're looking for. The showroom boasts over 100 bikes that are fully assembled, safety checked and ready to be ridden away the same day. Plus with a huge array of accessories and specialist clothing, itâ's easy to equip both bike and rider to be fully prepared to tackle anything from a 10 mile spin to a 200 mile epic.

With the largest S-Works selection in the country, getting a custom build has never been easier. We have a wide range of road and mountain bike frames which include limited edition colourways and disc models. We also carry the latest groupsets, such as the Sram Etap, Shimano Di2 and Sram Eagle. A new set of wheels can transform any ride, which is why we have a large stock of Mavic, Zipp, Fulcrum and Roval wheels, available in carbon or aluminium to get your bike feeling better than ever. .

The relationship between bike and rider is paramount for an enjoyable and efficient ride, which is why we offer our Body Geometry Fit bike fit service. Utilising both motion capture and RETUL technologies, we aim to get both you and your bike working in perfect harmony.

Don't worry if you arenâ't an expert, all our staff are fully trained and on hand to help.