Nestled in the scenic Everards Meadows, just opposite Fosse Park, Specialized Leicester is more than just a bike shop—it's a hub for the local cycling community. Purpose-built with passion and precision, this flagship store welcomes everyone from first-time riders to elite athletes.
Step inside and you'll find a curated selection of the world’s finest bikes, apparel, and gear on display. Whether you're looking to upgrade your ride, get expert servicing from certified mechanics, or simply explore Leicester’s beautiful countryside on two wheels, the team—cyclists themselves—are here to help with friendly, expert advice.
With on-site bike hire, ample parking, and direct access to the Great Central Way, Specialized Leicester makes it easy to ditch the car and discover the joy of cycling—city or countryside, solo or with family.
5 out of 5
"I have been here lodes. amazing coustemer service always very helpful. have helped fixed my bike 10/10 go here over other places 100%"
5 out of 5
"Popped in today 09/01/26 needing my chain shortening to fit on my bike. They guys were happy to help as always ????????"
5 out of 5
"First class service, quick efficient, thank you jack, Michael, Brad"
5 out of 5
"Great service as always. The guys always go above and beyond to help out when they can. Many thanks to Alister who managed to squeeze in replacing my free hub today enabling me to ride in the Lake District over Christmas. Top man ????"
5 out of 5
"Cass and Steph were exceptionally helpful in finding the perfect shoes for us. They helped find the right size and exactly what we wanted. They were helpful and kind throughout and very patient. The best kind of bike shop staff! Will be back to the shop rather than buying on line thanks to their attitude and awesomeness- thanks both! Have a good Christmas"
5 out of 5
"Alastair and michael were superb Thankyou"
5 out of 5
"Fantastic service, I was in dire need of a very specific stem and they had the last one left in the country. They managed to sort a purchase all the way from London and have it delivered. Absolutely can recommend this team. Special mention to Ali, thank you! ????"
5 out of 5
"The staff are incredibly friendly and passionate which makes me want to make a purchase with them soon."
5 out of 5
"Exellent service from the repair team! Took my soons bike in whilst we was out walking as the breaks had stuck and they repaired it instantly for us!"
5 out of 5
"Great experience at Specialized Leicester. Thanks to the team for adding the finishing touches to my new Rockhopper: Highly recommend!"
5 out of 5
"Wanted to purchase a Wahoo Kickr to train at home and found that Specialized Leicester were a stockist. They were absolutely fantastic with their advice, their assistance and everything to do with helping me get set up. Top gentlemen, especially the young lad that helped (in pic) expert knowledge and superb service"
5 out of 5
"Took my flat tyre in on a Sunday afternoon wondering if they’d be able to help and turn it around same day. New valve fitted by Michael in 2mins and I was on my way with some free advice to boot. Another happy customer!"
5 out of 5
"The new employees Brad and Olivia completed my entire re-tube-ing and everything else associated with it! They even put sealant in for me and managed the till effectively too ????"
5 out of 5
"Great team extremely helpful. Highly recommend"
5 out of 5
"Jack was so helpful when we came into the shop, thank you so mucb excellent customer service!"
5 out of 5
"Absolutely fantastic service from Michael and Jack here at the specialized concept store in Leicester. They had the bike I wanted so I came up driving an hour and a half to get it. All sorted in and out within 10 minutes. I then upgraded the wheels, and again came back, which they fitted within 10 minutes. Absolutely fantastic service, couldn’t recommend them more."
5 out of 5
"Purchased a new SL8 from here and had a great experience. Stef and the guys made sure every detail was accounted for in a professional, yet really friendly manner. Highly recommend. Thanks everyone"
5 out of 5
"My appogise and applause to specialised cycles staff...they sorted my bike issues out and lent me a rent bike free of charge whilst they did.. Thank you so much ..panik over back on the road..special thanks to the maintainace team and Jack for being understanding .."
5 out of 5
"Took a trip up from London and was not disappointed. Had a great chat with Jack who listened to what we were looking for and ballpark budget. Jack's got great knowledge and really helped choose our first ebike. We spent more than the original aim as it made sense, not because we were pressured (Jack showed us bikes that were also below budget)... and walked away with a lovely yellow Turbo Vado 4.0. Big thanks to Michael too who built the bike for us "quickly" as we'd taken a fair trip to get there.. all done while we popped into the local bar for a drink. Despite the location being 75 miles away.. we'll be back when looking for the next bike. Highly recommended! Thanks lads, massively appreciated! EDIT: Didn't take long to return.. now equipped with a Turbo Levo Expert too! Again, flawless service by everyone there! When the kids want a new bike... we'll head back for sure!"
5 out of 5
"Took a trip up from London and was not disappointed. Had a great chat with Jack who listened to what we were looking for and ballpark budget. Jack's got great knowledge and really helped choose our first ebike. We spent more than the original aim as it made sense, not because we were pressured (Jack showed us bikes that were also below budget)... and walked away with a lovely yellow Turbo Vado 4.0. Big thanks to Michael too who built the bike for us "quickly" as we'd taken a fair trip to get there.. all done while we popped into the local bar for a drink. Despite the location being 75 miles away.. we'll be back when looking for the next bike. Highly recommended! Thanks lads, massively appreciated!"
5 out of 5
"Fantastic service from Jack, brought my bike in as i was having gear issues and he had a look and managed to fix it there and then. Highly recommended."
5 out of 5
"Big thank you to the man on the service desk yesterday! We came in to see if we could quickly buy something to raise our 2 year old’s seat, as we realised on our walk that she’d outgrown it. Instead of selling us something, he kindly adjusted the bike himself and did it free of charge. Such a thoughtful gesture, thank you so much! I’m sure it was his first time fixing a pink unicorn toddler bike haha."
5 out of 5
"Friendly and helpful service"
5 out of 5
"I recently picked up a used Diverge Sport Carbon and I needed the handlebars and stem changed back to OG as previous owner had swapped them out for a road bike setup. All the guys there (Jake, Jack, Mike, Ali and Stef) were so helpful and knowledgeable and the service was top notch. Wasn’t cheap but it was worth taking it to the pros rather than having to pay twice because you went with the guy down the road who can do it cheaper. Thank you ???????? guys."
5 out of 5
"What a great shop! I called in advance to ensure they had the necessary bike and spoke with Allistair who was knowledgeable and offered great support. I was able to test ride my chosen model and ensure I was happy with it, before taking the plunge. I wasn’t even aware the 2026 model of the bike was available but thanks to his help and guidance I was able to walk out with a new bike and very happy with the advice I received."
5 out of 5
"We called in as my son’s chain was loose and they were great. They fixed the chain, they even altered the wheel and stabilisers for us. Very helpful and we were very grateful"
5 out of 5
"I have been here a few times with my bike as they are amazing I wouldn’t go anywhere else huge Thankyou for fixing my Pendleton today they are so helpful here and are quick fixing no messing and give brilliant advice too. 30/08/2025"
5 out of 5
"Jack was seriously helpful with fitting my new pedals and giving plenty of advice. Great service, I’ll be back. Thanks guys!"
5 out of 5
"I came into Specialized with persistent gear-shifting issues after being let down by other bike shops (Halfords in particular). Jack was absolutely brilliant – he diagnosed and fixed the problem on the spot, eliminating the squeak and restoring my bike to smooth performance. Beyond that, he took the time to share expert knowledge on chain lubrication, derailleur & chain care, and even gave me a fascinating overview of Specialized’s electric bikes. His professionalism, depth of expertise, and genuinely friendly approach made the whole experience feel first-class. Thanks to Jack, I’ve found a store I can truly trust, and from now on Specialized will be my go-to for everything bike related. First-rate service all round – highly recommended."
5 out of 5
"Came to Everards Specialized Cycle shop. They repaired my granddaughter’s bicycle stabiliser and did not charge for it. Thank you"
5 out of 5
"Absolutely amazing place great help jack Always gos above and beyond ????????"
5 out of 5
"Massive help from everyone in the store!"
5 out of 5
"Fantastic thanks Michael! I brought my Liv in with an issue with the dropper post and it was fixed in minutes with some information thrown in for good measure! Easy peasy, well chuffed I can ride it tonight. I couldn't leave a second review (3 years later) so I had to edit. I asked to watch the mechanic change my some forks today for learning purposes and the team kindly obliged. Michael, once again, a great example of the store, very helpful and a pleasure to talk to. Took me through step by step and I left happy and with a new set of shiny/upgraded forks on my daughters Trek."
Discover the UK's Specialized Concept Stores – hubs of cycling excellence. Join us for cutting-edge gear, personalised advice, and a vibrant rider community. Elevate your cycling journey with precision engineering and unwavering passion at one of our Specialized Concept Stores: