Multi-award-winning Midlands-based independent bike shop Rutland Cycling announces the further expansion of its store network, with the acquisition of the Specialized Concept Store Nottingham.

Rutland Cycling takes over Specialized Concept Store Nottingham

Multi-award-winning Midlands-based independent bike shop Rutland Cycling announces the further expansion of its store network, with the acquisition of the Specialized Concept Store Nottingham. The acquisition is its second in 2017, following the takeover of Pitsford Cycles in June, and brings its growing family of retail stores to twelve, with another multi-million pound new store in Leicester due to open in 2018, in partnership with Everards Brewery.

David Middlemiss, Managing Director of Rutland Cycling, commented:

We are delighted to announce this acquisition, representing an exciting new chapter for Rutland Cycling with our first Specialized Concept Store. The strength of the Specialized brand in the UK, combined with our retail expertise and experience running highly successful Giant brand stores over the past seven years, makes this a good strategic move for us, and comes at a time when cycling participation in Nottingham, as with other UK cities, is on the rise.

The store, located at 184 Nottingham Road, just north of the city centre, has been closed through August for refurbishment and will re-open at 9am on Friday 8th September, with a new Electric Bike section, re-vamped Workshop, and a significantly expanded range of bikes and cycling gear, including models from Specialized’s new 2018 range. There will also be exclusive introductory offers on products and servicing, available in store only.

Managing Director of Specialized UK, Simon Homer, said:

Specialized has had a close relationship with Rutland Cycling ever since our bikes first entered the UK market in the 1980s. Having observed Rutland’s recent expansion, we have been impressed with their strong operations and retail expertise. They represent a great fit for us, to build upon the existing strong foundations of our Nottingham store, and we are very much looking forward to growing the business further with Rutland.

With backing from the Business Growth Fund since 2014, Rutland Cycling have made significant investments to grow their store and online presence. Paul Archer, Director and son of Rutland’s founder, reflected:

The last four years have been a great success story for Rutland amid tough times in the cycle retail sector, and we look forward to further growth ahead as we build our family business for the long-term. Our family values and business vision mean we are committed to delivering the best: best brands, best prices, and the best customer experience, wherever our customers choose to shop with us.

Rutland Cycling began life in 1981 as a simple cycle hire cabin on the shores of newly-created Rutland Water. In addition to its twelve retail stores, at Rutland Water, Grafham Water, Cambridge, Peterborough, Fineshade and now Nottingham, Rutland has also built a successful online presence through its website, www.rutlandcycling.com.

1 Comments

  • Scoobareh Wednesday, 20th September 2017

    Brilliant! This was originally run by a clueless couple who had no passion for the cycle industry, got the feeling they wanted to be Evans but didn't have the brain or money. Great to see Rutland are in charge!

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