Smoother just got even faster. With a new frame, updated Future Shock and new Pave post, the Roubaix is even more capable on the roughest roads.

Video: All-New Specialized Roubaix!

The Hell of the North, nickname for road cycling’s most famous one day race, gives you an idea of the demands placed on bikes and their riders as they tackle over 250 kilometres of northern France’s roughest roads each April during Paris-Roubaix. Rattling across cobbled farm tracks, only the very strongest get to lift the iconic cobblestone trophy in the track centre at Roubaix. But there’s only one claimant to the title of most Paris-Roubaix victories – and it’s not Tom Boonen or Roger De Vlaeminck. With six wins at Paris-Roubaix since its arrival 15 years ago, nothing or no-one can claim to be more successful on the cobbles than the Specialized Roubaix – proof, for sure, of Specialized’s belief that when it comes to rough road surfaces, smoother is faster.

Building on that performance heritage, Specialized have updated the Roubaix platform to deliver a more capable bike which improves performance for both the racer and rider alike.

Find out more and see our first ride video here.

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