Welcome to the Stafford Specialized Concept Store, your destination for premium bikes, gear and expert service. Located in the heart of Staffordshire, the Stafford Specialized Concept Store is your go-to cycling hub for the latest Specialized bikes, e-bikes, and high-performance cycling gear. As an official Specialized retailer, we offer a full range of road, mountain, gravel, hybrid, and electric bikes, along with professional bike fitting, servicing, and expert advice from passionate riders. Whether you're a beginner or a seasoned cyclist, our friendly, knowledgeable team is here to help you find the perfect ride and keep it performing at its best. Conquer the trails, take your off-roading further, create more bikepacking adventures, hit new PBs, find a better way to commute and get the family out together. We are here to give you more from your rides. Discover industry-leading innovation, outstanding customer service, and the ultimate cycling experience at Stafford Specialized.
Free Parking is available for our customers who choose to drive and free bike storage for those who choose to ride. We are staffed by riders for riders. Whether you're local to us or visiting the area, feel free to pop in for a coffee and chat
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5 out of 5
"I rang for advise for my Turbo Creo SL Comp 2021 Carbon Electric Road Bike, I spoke with James. He was very helpful and polite and he knew the answer of the top of his head! Now I am back on the road and all it took was a small battery, which I was very relieved! Knowledge is key! Thank you very much, I will definitely recommend and will use their service again."
5 out of 5
"I guess I gotta give this store and its owners 5 Stars. I’ve been a cyclist all my life, starting in the 1960s. Won my first Cyclo Cross in 1981 and again in 1982, 84, and 86 using a “Module 3” hybrid bike (Modifications made). I’ve rode so many different bikes but I think this will be my last bike. I bought the Specialized Cirrus X3.0 in black. First time in years I’ve rode a bike without suspension and it still hasn’t gotten any comfier, lol. It’s a fabulous bike that just glides effortlessly from A to B. It’s extremely light and manoeuvrable. The largest cog I’m pretty sure is one I’ll never use as even the steepest roads don’t need such a large gear and that much effort to overcome. May have to downside on the gear set. Other than that it’s a pretty nice bike and I’m happy with it. Staff/owners are quite helpful and will always give good advice. Recently added some new pedals and mudguards to it so here’s to enjoying my last ever bike."
5 out of 5
"Very helpful ????"
5 out of 5
"Repaired a vintage bike for me.It was a first class job.I was very pleased with the service."
5 out of 5
"Everytime I used you guys the timescale turn around fixing my bike is 1st class.. When need work on my bike there only you guys I ever use from now on.. big thanks from Gareth ????"
5 out of 5
"Always great service this is the only shop i buy my bikes from and the only shop i trust to service my bikes"
5 out of 5
"Massive thanks for fixing electric fault on my ebike. Very reasonable cost of labor. Top guys ????"
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