About Us



We started our life as a small family business, with a great passion and love for the sport of cycling. We opened a shop in Ipswich called Cycle Revolution and our dream was born. After dedicating ourselves to be the most usable and helpful bike shop around we started to expand; opening a store in Colchester too. Our staff are the heart of the business and they all drive for great customer service, this paired with our excitement around cycling meant we kept growing as the sport did and eventually opened our third store called Cycle Evolution. This is where our high end story begins, encompassing BG fit, custom bike builds, super strong customer relations and unrivalled product knowledge. We are proud to have created a legacy in cycling, to have enabled so many people to get out and ride and to have introduced them to the sport that we love so much. We then thought it was time to create another store. The Specialized Concept Store in Chelmsford. When you come and see us, you'll realise why we are so successful and how we give the customer the best possible experience. We have created a happy staff environment, which means an amazing experience for you hopefully translating into a lot more people riding bikes.

Experience counts for a lot within the cycle world and we're proud to have staff who commute on bicycles every day, have taken holidays to ride on every continent by racing some of the hardest races & some of the most dangerous roads on earth. We've ridden with cycling legends as they chatted to us about design and where the industry is going, plus trained and raced against guys you now watch on the TV when the Olympics are on. We do all this because we love it, we give our advice based on real world experience which has been gained over a lifetime.

Gary Cockell - Sales Manager

I have ridden almost every type of Bicycle, from BMX in the 80's through Mountain bikes in the 90's to my current road bike in the 00's. I enjoy all aspects of riding, from commuting to sportives, however my main passion is just for cycling!

Many of my interests revolve around family time, watching my son play football, or my daughter dance. I have also spent too many hours supporting my wife as she competes in triathlons around England. Away from cycling I am a keen photographer and love taking holidays with my family.

Adam Fletcher - Service Manager

I very much enjoy the technical side of cycling and love to help find the right bike for our customers, making sure that they get the best service and the most out of their bikes.

I love every sort of bike and have restored 1000's of bikes to help my community. At the moment I mainly ride my Specialized Fuse but also have around 15 custom bikes lurking in my workshop. I'm now looking at the 5 star Roubaix and want to up my riding as much as possible.

My number one interest is my family and I just love adjusting and building bikes!

Ian Mead - Body Geometry Fit

I love talking about and covering all aspects of cycling within the store, very much a roadie having ridden and raced from a very young age, although passionate about anything to do with bikes. I am extremely interested in the fitness and racing side of bikes but also enjoy the technical side of riding, i'm getting on a bit now but not planning on slowing down just yet.

I am very lucky as I have two road bikes at present, one training bike for the ride to work and back, and one carbon racing bike, I am currently looking at expanding my fleet with a new MTB, maybe going for a hard-tail or full suss epic, still un-decided.

I love spending time with my three kids which takes up most of my spare time, my other interests after riding bikes (surprise) is watching and following the racing scene. I`m a bit of a fitness freak and enjoy any physical sport especially running and skiing. I also enjoy motorcycling and when I need to relax I like following F1, watching sport on TV, films, a bit of X-Box and I`m a very keen cook.