"PASSION FOR RIDING AND A CEASLESS DRIVE TO INNOVATE – IT'S WHAT MAKES SPECIALIZED AND IT'S WHAT WILL ALLOW US TO MAKE YOUR NEXT RIDE BETTER".

Specialized Concept Stores have been designed to answer the rider's need for a comprehensive range of technically advanced products combined with specialist customer care. Our passionate staff are fully trained to help you every step of the way, from choosing the right bike, adjusting it to suit you, to servicing it, all so that you can spend more time enjoying your bike and less time worrying about the rest.

Specialized Purist HydroFlo Introducing the Specialized Purist: As pure as drinking from a glass — with all the advantages of a flexible bottle. - read more >

Specialized partnership with Tour of Britain Specialized are pleased to announce their involvement with The Tour of Britain and for The Tour Rides, mass participation events. - read more >

Concept Store Newbury Opening Soon Specialized dealer Banjo Cycles will be opening Specialized’s tenth Concept Store in the UK end of May 2012. - read more >

30 Day Saddle Satisfaction Guarantee Specialized now offer a 30 day satisfaction guarantee* on BG Saddles to help you reach the ultimate fit. - read more >

Limited Edition Fast Trak and Renegade Tyres Now available in very limited numbers - S-Works Fast Trak Kulhavy WC 29er and S-Works Renegade Sauser WC 29er tyres! - read more >

90 Day Tyre Satisfaction Guarantee Specialized are so confident in their tyres’ performance that the company is now providing an unconditional 90 day satisfaction guarantee* on every tyre it makes. - read more >

Specialized 29er Test Centres Specialized now have a test fleet which enables Specialized Concept Stores to order extra models and sizes should we not have the bike you need in our shop fleet. - read more >

New Specialized 29er Bikes Integrated innovation with the focus on complete performance makes our 29ers the fastest and most efficient bikes in the sport. For 2012, our 29er line expands to include more models, plus all-new, confidence-inspiring women’s bikes. - read more >

Winning Formula Venge - More Bike Than Aero - read more >