Nestled in the vibrant city of Birmingham, the Specialized Concept Store is a cycling aficionado's paradise, offering an unparalleled shopping experience that caters to riders of all preferences and abilities. Boasting an impressive inventory of over 400 bicycles and frames, our store is a true haven for cycling enthusiasts. Our extensive collection includes a wide range of categories, from the rugged and adventurous Mountain bikes to the sleek and speed-driven Road bikes, versatile Gravel bikes, efficient Hybrid models, and cutting-edge E-Bikes, ensuring that every type of rider can find their perfect match.
Notably, we take pride in hosting the Midlands' largest selection of S-Works gear, including frames, complete bikes, and a comprehensive range of specialized equipment. For those who demand the absolute pinnacle of performance, our S-Works selection is sure to impress.
Located just minutes from the M6 and a convenient 15-minute drive from the heart of Birmingham City Centre, our store offers easy accessibility for cyclists from all around. We're situated in a spacious 4,500 square foot showroom, providing ample space for you to explore and discover the perfect ride for your adventures.
Within our store, we offer a top-notch Retul bike fit studio, ensuring that your cycling experience is as comfortable and efficient as possible. Our skilled technicians are also on hand in our full-service center to cater to all your maintenance and repair needs, keeping your bike in peak condition.
At the Specialized Concept Store Birmingham, our dedicated team of friendly and knowledgeable staff is ready to provide expert advice and assist with all your cycling requirements. Whether you're a seasoned pro or a novice rider, we're here to help you find the ideal bike and gear to enhance your cycling journey.
To make your visit even more convenient, we offer free parking at the rear of the Fort Dunlop building for our valued customers, with parking tokens conveniently validated in-store. We invite you to come and experience the world of cycling like never before at our Birmingham store, where every pedal stroke leads to adventure and excitement.
5 out of 5
"Brilliant experience. And fantastic customer service. Made buying my bike and accessories very quick and easy. And communications between ordering and delivering was brilliant and on time."
5 out of 5
"Excellent workshop and superb customer service. Highly recommended."
5 out of 5
"Really pleased with my new bike, ordered and delivered within 24 hours! Unfortunately the gear hanger was bent during delivery, but the guys at the Birmingham store sorted out a local replacement, that day. Unbelievably good customer service. I would highly recommend ????"
5 out of 5
"I have used the Specialized Concept Store, Erdington on many occasions. The staff - Dan, John, Guy & Phil are excellent! I've had 2 bike fit's by John & have bought numerous accessories from them. Their customer service, knowledge & professionalism is second to none. Well done guys."
5 out of 5
"Fantastic service from all the guys at the Birmingham Store. Will defo be back!"
5 out of 5
"Just returned home with my Roubaix fixed by a very helpful, knowledgeable and skilled mechanic (Guy). A simple swap of a shim solved a compatibility issue with the 1.0 and 1.5 future shock system. Huge gratitude to Guy for sorting a problem caused by Certini sending me the wrong shim with my replacement cartridge. Very happy."
5 out of 5
"The chap that served us was very knowledgeable and helpful. We bought a few items and are thinking about which bike to go for. With his advice we have decided. Hopefully they will still have it tomorrow."
5 out of 5
"They were extremely helpful and called me back to squeeze me in when I needed a repair. Could not rate them more highly. I really appreciated it."
5 out of 5
"I would like to give a big thank you Danny and the rest of the crew at Certini Birmingham for helping with my purchase of a very nice new bike, plus getting it ready to ready to take home in quick time. I highly recommend this store and I wouldn't hesitate to use it again A++++++++++++++++++"
5 out of 5
"Just picked up my new Specialized Roubaix Sport, great bike and great service. Rob - the owner - was really helpful and able to help give some excellent advice and answered all my questions. A great store loads of kit and bikes - worth a visit!!!"
5 out of 5
"Super helpful team. Danny gave a lot of time to explain everything, sharing his enthusiasm and knowledge to help me make that important new bike purchase."
5 out of 5
"Great store, great bikes…. Danny really made my new bike day experience picking up my Sworks Tarmac SL8 special…. Thanks guys"
5 out of 5
"Bought a Specialized Creo SL COM TURBO from the Birmingham concept store . Excellent service from Danny from ordering the bike to collection . 100% customer satisfaction."
5 out of 5
"Comprehensive and insightful my thanks to John????"
5 out of 5
"Specialized Concept at Fort Dunlop is a special place. I try to support the independents as much as possible but then if you are after a specific bike and availability is difficult then you have to turn to the bigger chains. Certini who own Specialized at Fort Dunlop is probably one of the best experiences I have had when purchasing a bike. Danny who looked after me from start to finish (called him numerous times for questions and always gave me the time and expertise) was amazing. On day of picking up the bike I had booked a fitting, which I highly recommend and is a must in my opinion. Jon, took time to explain the fit and what the process was, the outcome was different to what I was expecting but that was a good thing. They listen to you and the whole experience make you feel special and gives you the confidence that you are going away with the right product. Well done Fort Dunlop, highly recommend and no doubt be telling all my friends about my experience!"
Discover the UK's Specialized Concept Stores – hubs of cycling excellence. Join us for cutting-edge gear, personalised advice, and a vibrant rider community. Elevate your cycling journey with precision engineering and unwavering passion at one of our Specialized Concept Stores: