Specialized Concept Store Chester was the first of its kind in Europe, opening its doors nearly two decades ago.

Today, the fully renovated store is home to one of the UK’s most extensive ranges of Specialized bikes, from road to mountain, triathlon to commuting, electric to kids’ bikes, there’s something for every rider.

If you’re after a custom build, our dedicated S-Works area makes it simple. We stock an impressive selection of road and mountain bike frames, including limited-edition colourways and models, along with the latest groupsets like SRAM AXS and Shimano Di2. And if you're looking to upgrade your ride, we’ve got a wide range of carbon and aluminium wheelsets ready to go.

Whether you’re a seasoned cyclist or just starting out, our knowledgeable, fully trained team is always here to help.