Some people might think you can't get comfort and performance in the same bike. But when it comes to the Ruby Elite, those people are to put it simply just plain wrong.

The frame is one of the lightest we've ever built, thanks to the brilliant FACT 10r carbon fibre which also benefits from unmatched stiffness levels. Our engineers devised a geometry that's even more efficient and fast than our previous model, the SL4. Don't worry though, SL4 fans, despite those tweaks to the geo and courtesy of a little engineering wizardry, we've held onto the same position, feel and fit you've come to expect from the SL4 Women's Endurance Geometry.

And speaking of wizardry, one of the best tricks we've come up with this time is that suspension-looking thing you'll have noticed up front.

That's what we call the Future Shock, a piston in the head tube that gives the Ruby 20mm of travel, allowing you to float smoothly and efficiently over rough terrain. It's a tech we've developed in partnership with McLaren Applied Technologies, harnessing their motorsport expertise for some impressive performance gains in vertical compliance.

Without going too far into the mechanics of it all, we discovered that by looking for that vertical compliance instead of fork splay we can add more smoothness and speed as well as comfort in one go.

What this boils down to is that of all the bikes on the market we've tested with our Rolling Efficiency Model, this new Ruby beats them all hands down.

It's built up with components for undeniable performance as well as reliability, with Shimano 105 11-speed shifting, rock solid RS505 hydraulic disc brakes and a women's specific saddle all rolling on strong DT 470 wheels.

• Featuring our Rider-First Engineeredâ„¢ design that ensures every frame size has the same legendary responsiveness and smooth ride quality that you'd expect from a Ruby. The FACT 10r frameset is exceptional in every way, offering the ideal blend of light overall weight and targeted stiffness. Meanwhile, the all-new Future Shock "suspension" system at the cockpit delivers a revolutionary degree of comfort and control.
• The Ruby Disc fork is built from our extraordinary FACT carbon fiber for supreme stiffness, strength, and reactivity, while a thru-axle design only stands to bolster all of the above.
• Comes equipped with a 25lbs spring installed (color: black, weight: medium), and also includes both 13lbs (color: blue, weight: soft) and 40lbs (color: yellow, weight: firm) springs that can be installed to match the terrain you're riding.