About Us



Specialized Concept Store Birmingham is located in the iconic Fort Dunlop building, just minutes from the M6 motorway. We are easy to find with free parking on site for customers.

We boast a 4,500 sq ft showroom with over 400 Specialized bikes in stock!

The Specialized Concept store in Birmingham is proudly owned and operated by Certini Bicycle Company.


We offer the complete range of Specialized Turbo E-bikes covering Road, Hybrid, and mountain.

Specialized design e-Bikes that are “You, Only Faster.” And they do it with fully integrated Specialized e-Bike Technology System. They are incredibly smooth and powerful, have near-silent motors, premium Li-Ion batteries, and superior connectivity solutions.

We are also a fully approved Turbo service centre.

Service Centre

We offer a huge range of workshop services from bike repairs, full bike services, to wheel building and full custom builds. So, whether you own a road, mountain, hybrid or E-bike we can keep your bike maintained so you can focus on riding.

Retul Bike Fit, Retul Match and Custom footbeds

Helping riders make decisions using data.

Retül Bike Fit makes riding more enjoyable by making you more efficient while reducing the chance of injury and increasing comfort on the bike.

Using Retul Match we can make personalized product recommendations in a matter of Minutes, find the perfect products for every aspect of your ride.

Custom Footbeds are ergonomically designed and scientifically tested to increase power, endurance and comfort through a precise, custom-level of hip, knee and foot alignment. Consider them a fast and easy way to take your performance to the highest possible level.

See our store image gallery here.