About Us



Located in the heart of the midlands, the recently rennovated Specialized Concept Store Birmingham boasts over 3,000 square feet of pure Specialized retail pleasure. 

Our store offers the complete range of menâ's and womenâ's Specialized bikes and equipment as well as childrenâ's bikes.  Covering mountain, road, triathlon, urban city, high performance and more there is not a style of riding we donâ't have a bike in our showroom for.  With over 200 bikes built up and ready to be ridden away and a further 150 bikes in stock if youâ're after a Specialized bike then head over and ride it away today.

As well as our great range of bikes and equipment, we also over a host of new services such as our Brand new Custom Build Centre specializing in the latest Specialized S-Works custom built bikes.  The new S-Works custom build centre is turning your dream bikes into reality, with the best frames and the best finishing kits from the likes of Shimano, Sram, Zipp, and Lightweight, our custom build specialists will take you through every step of the journey advising and helping you build your new bike.  

In addition to our new Custom Build Centre we have recently unveiled our state of the art Specialized BG Fit Data Capture service.  This amazing new facility is taking Bike fits to a whole new level, complete with a video based motion capture system youâ're style of riding will be analysed by the BG Fit software along with our highly trained BG Fit Technician so you can ride faster, for longer and in greater comfort.

Or if you simply need a bike repair or service then our newly refurbished Specialized Service centre will get you back on the road in no time whatever bike you ride.  Our cytech trained mechanics specialise in custom builds, suspension repair, tubeless conversions and Shimano Di2 fitting and services.

So whatever your cycling needs head down to Specialized Concept Store Birmingham.

See our store image gallery here.