THE Birmingham STORE

Specialized Concept Store Birmingham has over 350 bicycles and frames in stock, including Mountain, Road, Hybrid and E-Bikes. We have the Midlands largest S-Works selection including Frames, Bikes and equipment. Our store is situated just off the M6 and 10 minutes from Birmingham City Centre. We have a full Retul bike fit studio and Service centre in store. Our team of friendly and knowledgeable staff will offer advice and help with all your cycling needs in our 4,500 sq ft Showroom.

Free parking is available on site for our customers.

Workshop Booking
Bike Fit Booking


Specialized Concept Store, Fort Dunlop, Fort Parkway, Birmingham, B24 9FD
Tel. 0121 747 3444
Email Form

Opening Times

Christmas and New Year Opening Hours:
Monday 23rd 10am - 6pm
Tuesday 24th 10am - 2pm
Wednesday 25th Closed
Thursday 26th Closed
Friday 27th 10am - 6pm
Saturday 28th 10am - 6pm
Sunday 29th 10am - 4pm

Monday 30th 10am - 6pm
Tuesday 31st 10am - 4pm
Wednesday 01st Closed
Thursday 02nd 10am - 6pm
Friday 03rd 10am - 6pm
Saturday 04th 10am - 6pm
Sunday 05th 10am - 4pm

Opening Hours:

Monday - 10am - 6pm

Tuesday - 10am - 6pm

Wednesday - 10am - 6pm

Thursday - 10am - 6pm

Friday - 10am - 6pm

Saturday - 10am - 6pm

Sunday - 10am - 4pm

Map & Directions


    There are no items in your shopping basket!
View Basket Go to Checkout