S-Works Torch Remco Edition: The Signature Shoe of a Champion
Cycling greatness doesn’t come easy—but with the right gear, it comes faster. Introducing the S-Works Torch Remco Edition, the high-performance road shoe in...
Nestled in the vibrant city of Birmingham, the Specialized Concept Store is a cycling aficionado's paradise, offering an unparalleled shopping experience that caters to riders of all preferences and abilities. Boasting an impressive inventory of over 400 bicycles and frames, our store is a true haven for cycling enthusiasts. Our extensive collection includes a wide range of categories, from the rugged and adventurous Mountain bikes to the sleek and speed-driven Road bikes, versatile Gravel bikes, efficient Hybrid models, and cutting-edge E-Bikes, ensuring that every type of rider can find their perfect match.
Notably, we take pride in hosting the Midlands' largest selection of S-Works gear, including frames, complete bikes, and a comprehensive range of specialized equipment. For those who demand the absolute pinnacle of performance, our S-Works selection is sure to impress.
Located just minutes from the M6 and a convenient 15-minute drive from the heart of Birmingham City Centre, our store offers easy accessibility for cyclists from all around. We're situated in a spacious 4,500 square foot showroom, providing ample space for you to explore and discover the perfect ride for your adventures.
Within our store, we offer a top-notch Retul bike fit studio, ensuring that your cycling experience is as comfortable and efficient as possible. Our skilled technicians are also on hand in our full-service center to cater to all your maintenance and repair needs, keeping your bike in peak condition.
At the Specialized Concept Store Birmingham, our dedicated team of friendly and knowledgeable staff is ready to provide expert advice and assist with all your cycling requirements. Whether you're a seasoned pro or a novice rider, we're here to help you find the ideal bike and gear to enhance your cycling journey.
To make your visit even more convenient, we offer free parking at the rear of the Fort Dunlop building for our valued customers, with parking tokens conveniently validated in-store. We invite you to come and experience the world of cycling like never before at our Birmingham store, where every pedal stroke leads to adventure and excitement.
5 out of 5
"Excellent service , had my e bike serviced here, really thorough and I know it has been done professionally and with integrity. Went way beyond the extra mile, great mechanic"
5 out of 5
"Thanks to Danny and Troy and Specialized for supporting our London To Paris charity bike ride by servicing my bike, including new tyres and parts. So generous."
5 out of 5
"I’d just like to say a big thank you to Certini/Specialized Concept store Birmingham and Specialized too of course. My Levo went in with a few motor related issues. In less than a week I had my bike back with a new motor and wiring harness. Exceptional service, lovely people too. Thank you, that’s why we buy Specialized, plus they are exceptional machines! Thanks guys."
5 out of 5
"Had to leave a review to say that Danny and the team are fantastic! They went above & beyond to help me out. If anyone needs to write a book on what exemplary customer service looks like, then all they need to do is visit Certini. Steve and James at the Stafford store were also super helpful. Anyway, if you're thinking about buying a bike, look no further! ????"
5 out of 5
"Superb shop and staff, purchased S Works SL8 this week, and had numerous bikes from there in the past. Every time these guys deliver with a professional level of knowledge and service, Both Dan the shop manager and Phil in tech sales provided all the information I needed to make this purchase decision. Great team, keep up the good work !! Steve G"
5 out of 5
"⭐⭐⭐⭐⭐ Excellent Bike Shop with a Fantastic Team I’ve been visiting this Specialized bike shop in the Erdington area of Birmingham for quite some time, and I can honestly say it’s one of the best cycling shops around. The store is always clean, tidy, and well-presented, with products faced up to a very high standard. The atmosphere is welcoming, and the team are friendly, knowledgeable, and always happy to help, whether you’re a complete beginner or an experienced cyclist. They have an impressive range of bikes, including children’s bikes, gravel bikes, road bikes, full-suspension mountain bikes, hybrids, and electric bikes. There’s also a great selection of helmets, shoes, clothing, and accessories covering all cycling disciplines. If you’re looking for parts, you’ll find a wide choice of tyres, inner tubes, wheels, and rims for both road and mountain bikes. They also stock products from many reputable cycling brands and have plenty of options if you enjoy customising your bike, including colourful grips, bar tape, pedals, bottle cages, and bottles. One thing that stands out is their workshop team. The cycling technicians are highly skilled and have helped me on numerous occasions, both personally and when I’ve referred my own customers to them. As a small independent bike workshop myself, I’ve always appreciated having their expertise available, especially when dealing with Specialized-specific parts and technical issues. Overall, it’s a great shop with a professional and friendly team, excellent stock, and a genuine passion for cycling. If you’re passing through the area, I’d highly recommend stopping by, saying hello, and having a look around. You might find exactly what your bike needs—or even the perfect gift for a fellow cyclist. ???? Highly recommended! ⭐⭐⭐⭐⭐"
5 out of 5
"Great after sales help on my son's bike purchased from Certini at the Fort. Assisted with tweeks we'd done and minor race crash issues. They take care to sell you a bike that fits rather than flog what's in stock, even debating over bike fit issues. Very happy to put up with us going back and forth whilst weighing everything up. Very happy with bike, service and after sales assistance. Many thanks"
5 out of 5
"Great shop and staff really friendly Some lovely stock"
5 out of 5
"Great store, top end bikes and too money"
5 out of 5
"Excellent service. Great communication with Danny, he sorted a few issues for me. Not cheap but they are the experts."
5 out of 5
"Really helpful and friendly staff, I email with work it’s difficult to take any calls as someone always wants me, I always get a reply to my emails and when I do pop to the shop always a friendly welcome, I popped in last week and spoke to Robert really great to chat about the current ups and downs of the bike industry and looked at a few bikes. Will definitely be popping back later this year to get a new epic evo, worth getting from my local speshi shop."
5 out of 5
"All gravy baby..."
5 out of 5
"Probably the best customer service I have had. Bought a bike for my son, made a few changes with dropper post. All fitted perfectly, all the staff were really helpful. Thank you"
5 out of 5
"Excellent customer service. Needed some 15mm end caps for an old wheelset and had given up searching the Web. A quick look through their spares and all sorted."
5 out of 5
"Many thanks to Troy and the guys at my LBS at Certini Specialized Concept Store in Birmingham who checked my bike and my ego following my fall in standing water on Saturday. First class care and attention,- and now I am signing up for swimming lessons..."
5 out of 5
"Recently bought a bike from here and some extra bits. Have to say the service has been exceptional and all the staff including Danny, John and Guy have been amazing."
5 out of 5
"Team were amazing and helpful throughout. They even went the extra mile in swapping my e-bike purchase. I wouldn’t hesitate buying from Certini Birmingham again."
5 out of 5
"My son purchased his bike from here and we have been back about 4 times to have it repaired, it’s been well used and the service is always amazing, the staff are excellent, explaining stuff to my son about the care of the bike. My son doesn’t want to take his bike anywhere else."
5 out of 5
"Purchased my new electric bike at specialised concept store and a very big thank you to the staff there from sales to the service department so helpful if your looking for a new bike or electric bike give them a visit there are lots of bikes out there , yes they are expensive but if you want the Rolles Royce or ferrari in bikes this is the place to go, extremely helpful."
5 out of 5
"Best Customer Service Ever. I have been riding and buying bikes for the last 30 years, this purchase was a big investment, but I am so glad that I chose Specialized. Beautiful bikes that are built to last. My e Mtb warranty had run out in April 2025, so when I had a problem with the motor in August 2025 I expected the worse. How pleased was I when Specialized agreed to replace the motor under warranty, even though the warranty had run out. This generous act has made me a loyal customer of specialized bikes. I love my bike and ride every weekend, thanks to these guys I was riding this weekend clocking up 60 miles and 6000 ft of climbing. Thank you to all the staff at Fort Dunlop branch, especially Guy in the service dept."
5 out of 5
"The team were super helpful, provided me guidance in my chosen bike and handled my questions (lots of them) with ease. I will be returning for my next bike"
5 out of 5
"Stopped by on our way up to the lake district. The shop has some really cool bikes on display and the crew here was super helpful in recommending routes and getting us sorted."
5 out of 5
"Excellent service. Had a tyre developed a fault on installation, emailed customer service with photos, a reply was received within 10 minutes and a new tyre shipped out the following day. Fantastic customer service highly recommend."
5 out of 5
"I live some miles away from this bike store however it is my go to bike shop. Due to its professional and know how approach. I have been using this bike shop for many years now and the excellent service is consistent hence 5 *."
5 out of 5
"I bought an Aethos in December and Jon and Danny could not have been more helpful. I had numerous questions and requests which they patiently responded to and the bike was ready to be collected when they said it would be. The mechanic who setup the bike did a fantastic job, I’ve never had a bike shift as smoothly as this one. Super happy with the bike and customer service, and will be back when I need another bike."
5 out of 5
"Excellent service and communication. The Bike was delivered the next day and at the exact time promised. Brilliant. Thank you"
5 out of 5
"Excellent, speedy, helpful and friendly service from Specialized Concept Store Birmingham. I live in NE Scotland and last Tuesday ordered a new bike frame to replace one damaged in a crash. It arrived by courier just two days later on Thursday morning. I then had an unexpected compatibility issue with a component I was transferring to the new frame. I was able to speak to mechanic (Troy) at the store and the information he gave me resolved the issue."
5 out of 5
"I had excellent service from Certini Birmingham . Jon was particularly helpful , answering all my numerous questions . Dispatch was prompt and delivery was problem free. Thanks so much"
5 out of 5
"Absolutely amazing service from Birmingham Specialized store. I bought S-Works Diverge from them and exceeding all expectations. From the initial phone call then purchase. The bike was actually delivered fully built to my home and Phil ( hope it is correct name) spent time explaining adjustments/ Sram battery charging etc. First class service and highly recommendable. Regards Bob Cook"
5 out of 5
"I initially went in saying "I won't be buying a bike today, just looking..." However I was soon back, and bought a bike along with some essentials. Great service and great advice from Dan in particular."
5 out of 5
"25/9/24 - Absolutely blown away by the service of Specialized. They replaced my e-bike free of charge. Communication was great. Specialized Chester sorted the replacement for me and it was sent to Birmingham branch straight away. Contacted by Danny, who was extremely helpful, to say when I could come in. Collected yesterday and he very clearly explained why Specialized at helped on this occasion. I also went and bought a helmet - Specilaized Loma (why would I buy any other brand now). Customer service and communication exceptional. Quality of bikes and accessories excellent. Had an excellent trip with my young family to the Birmingham branch. Thanks Danny."
5 out of 5
"An amazing store, had an exellent experience with their online support, in store staff and the mechanics as well. Went out with a bike and a huge smile on my face. Very very greatful for everything. Would definitely recommend"
5 out of 5
"Excellent retailer with great after sales support. Highly recommend."
5 out of 5
"I went into store on 24th August, Rob the owner/manager was on hand to look after me. From the very start I found him to be polite and helpful, he is very obviously knowledgeable and experienced – offering some great insight. After allowing me to try various different bikes, in different frame sizes, in store, I eventually settled on the Tarmac range. Having put together a great package, including some changes to finishing kit, I got the fantastic news the bike was ready for collection (in less than a week!). I had already entered a local charity sportive, after some 60+ miles I can honestly say the SL6 was a delight to ride – thanks in no small part to Rob and the team. Would highly recommend – I’ll definitely be back again!"
5 out of 5
"I booked my 2018 Specialised Roubaix in to have the future shock replaced (I had a nasty rattle) The work was explained to me and I was treated with courtesy and respect (considering the age of the bike) I also had the front bearings replaced as they were shot. I was shown the old bearings which built my trust. The work was completed in 30 minutes. I was so pleased I treated myself to a new pair of shoes whilst I was there! Everyone I met or spoke to was friendly and helpful….. all in all a first class experience."
5 out of 5
"Awesome customer service, friendly and helpful. Quick response to all of my many queries, received and assembled my bike and then packed it for air travel incredibly well."
5 out of 5
"I just have to let you know I am overjoyed with the upgrade to my bike and for my new shoes and bike set up. Everyone in the store is always attentive and helpful and the products speak for themselves. I want to particularly thank Guy and John for their help and support in putting my bike and me back in the best position to maximise my cycling efficiency, speed and enjoyment. You have both gone to great lengths to get it right for me and to talk through options to help me make the best decisions. Thank you again."
5 out of 5
"Very good customer service and I’m well pleased with my purchase"
5 out of 5
"Was after a part for a Crux frame which was back ordered out of stock nationwide. Jon at Specialized Birmingham done a top job finding one and in time ready for the weekends event. Much appreciated"
5 out of 5
"Jon was extremely helpful and importantly patient with me. Very impressed with knowledge and support offered."
Discover the UK's Specialized Concept Stores – hubs of cycling excellence. Join us for cutting-edge gear, personalised advice, and a vibrant rider community. Elevate your cycling journey with precision engineering and unwavering passion at one of our Specialized Concept Stores:
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