THE Birmingham STORE

The Specialized Concept Store in Birmingham has over 400 bicycles and frames in stock, including Mountain, Road, Gravel, Hybrid and E-Bikes. We have the Midlands largest S-Works selection including Frames, Bikes and equipment. Our store is situated minutes from the M6 and 15 minutes from Birmingham City Centre. We have a full Retul bike fit studio and Service centre in store. Our team of friendly and knowledgeable staff will offer advice and help with all your cycling needs in our 4,500 sq ft Showroom.

Free parking is available at the rear of the Fort Dunlop building for our customers (Parking token validated in Store)

Workshop Booking
Bike Fit Booking

Operated by Certini Bicycle Co Ltd (5725054), 10 Kingsmill Road, Tamar View Industrial Estate, Saltash, PL12 6LD


Specialized Concept Store, Fort Dunlop, Fort Parkway, Birmingham, B24 9FD
Tel. 0121 747 3444
[email protected]
Email Form

Opening Times

Opening Hours :

Monday - 10am - 6pm

Tuesday - 10am - 6pm

Wednesday - 10am - 6pm

Thursday - 10am - 6pm

Friday - 10am - 6pm

Saturday - 9am - 5pm

Sunday - Closed

Christmas Opening Hours :

Christmas Eve (24th December 2023) - Closed

Chrismas Day (25th December 2023 - Closed

Boxing Day (26th December 2023 - Closed

27th December - 30th December 2023 - 10am - 5pm

New Years Eve (31st December 2023) - Closed

New Years Day (01st Janruary 2024) - Closed

Map & Directions


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