Chester holds the distinction of being the very first Specialized Concept Store in the United Kingdom. Located in the charming and historic town of Chester, our store combines the richness of tradition with the modernity of cycling, creating a unique retail environment that caters to both novice riders and seasoned enthusiasts.
Step into our store, and you'll be greeted by a vast array of Specialized products, with thousands of items readily available. We're especially proud of our in-store S-Works custom build area, where you can craft your dream bike, tailored to your exact specifications and preferences.
What truly sets us apart, however, is our exceptional knowledge and service levels. Our dedicated team of staff members are not only friendly but also avid cyclists themselves, bringing their passion and expertise to every customer interaction. We're here to provide guidance, advice, and support, making your cycling experience both enjoyable and rewarding.
Among the comprehensive services we offer, the Body Geometry Fit stands out. This service is dedicated to ensuring that your bike fits you like a glove, enhancing your comfort and performance. Additionally, our store provides custom builds, test bikes for those curious about trying out new models, 0% finance options for convenient payment plans, and support for Cycle to Work Schemes to make cycling even more accessible.
Beyond the retail experience, we operate a dedicated Service Centre to keep your bike in peak condition, ensuring you can ride with confidence and peace of mind.
Whether you're a local or just passing through, we invite you to pop by our store in Chester and say hello. We're not just a bike shop; we're a community of passionate cyclists who are excited to share our knowledge, enthusiasm, and love for cycling with you. Come and experience the unique blend of history, modernity, and cycling at the original Specialized Concept Store in the UK.
5 out of 5
"Fantastic service with very professional, friendly staff. Nothing was too much trouble, being newbies on e-bikes we needed a fair bit of help but never felt we were being a nuisance. We were committed hybrid bike user but decided to buy 2 Specialized Vado 5 step through bikes after a mountainous bike holiday in Spain. Purchased over the phone, collected them 1-week later and rode them home, 24 miles. Bikes were brilliant and the trip barely used any of the battery power. Should have invested in these bikes much earlier and now wouldn’t ride anything else."
5 out of 5
"Big shout out to Charlie who spent a lot of time helping make sure my new bike was set up properly and talking me through all the bells and whistles it came with. Beginner here to mountain biking and the advice and guidance that Charlie gave (including naming great places to visit) was much needed and appreciated - he also did it in a friendly and welcoming manner that was easy to understand, considering he was someone who is clearly an expert on the subject talking to someone who was an absolute novice. Oh and the bike is awesome too!"
5 out of 5
"Fantastic customer service. We bought a MTB for my 14 year old son and it was set up and tuned for us. We were helped by Charlie, who was knowledgeable, friendly and clearly passionate about biking."
5 out of 5
"The lads in this shop are a credit to specialized so helpful and friendly I've been using it for 5 years and never been let down or had a bad experience they even get youre bike sorted quicker than expected."
5 out of 5
"I recently bought a new tarmac and this guys where by far my best experience in customer service. Andy and Jack were fenomenal. Always polite, friendly,patient with all my questions and very very professional. I live in central London and I have very well known bike shops here and if I had to compared them to this most famous shop in London that we all know near to Richmond park. This guys give 20-0. Thank you boys. You are amazing. Hope to deal with you soon again."
5 out of 5
"I have been visiting this store on/off for the past 12 years or so, lusting over one day owning a top end bike. In the meantime I have bought the odd bits and bobs and found the staff to be super friendly and knowledgeable. Even when asking about frames/parts etc they were never pushy but always had the time to explain what everything meant. Fast forward to now I recently finished a custom S-WORKS bike build here, and I have just had my first service. Buying all the parts for my bike I thought was going to be an arduous task. But the staff here totally changed that. They have been superb. From sourcing scarce parts over the COVID/Brexit years to keeping them safe in the warehouse, the whole experience has been fantastic. I would like to make a special mention about Alex who probably talked to me more than his own family during that time, for his patience, product knowledge and help. He's an asset as are the other staff members. Now I have my bike build, I won't be a stranger, I will pop in whenever I'm in the area for a coffee and a chat. Anyone thinking of buying a bike from here, do it. You won't be disappointed. Thanks guys! Keep up the good work ????"
5 out of 5
"I have been visiting this store on/off for the past 12 years or so, listing over one day owning a top end bike. In the meantime I have bought the odd bits and bobs and found the staff to be super friendly and knowledgeable. Even when asking about frames/parts etc they were never pushy but always had the time to explain what everything meant. Fast forward to now I recently finished a custom S-WORKS bike build here, and I have just had my first service. Buying all the parts for my bike I thought was going to be an arduous task. But the staff here totally changed that. They have been superb. From sourcing scarce parts over the COVID/Brexit years to keeping them safe in the warehouse, the whole experience has been fantastic. I would like to make a special mention about Alex who probably talked to me more than his own family during that time, for his patience, product knowledge and help. He's an asset as are the other staff members. Now I have my bike build, I won't be a stranger, I will pop in whenever I'm in the area for a coffee and a chat. Anyone thinking of buying a bike from here, do it. You won't be disappointed. Thanks guys! Keep up the good work ????"
5 out of 5
"I just want to take a few moment to explain how exceptional the quality of service was from the team at Specialized Chester. I took my bike in for some warranty work and to have several updates completed, and from the very first moment I walked in I was made to feel extremely welcome. My specific requests were carefully adhered to and as promised the work was completed swiftly and efficiently. I was also impressed with the workshop manager David Wingrove, whom not only completed the work on my bike in full to an extremely high standard, but kept me fully updated throughout. I cannot recommend him enough if you require any form of maintenance on your Specialized bike. It was well worth the 80 mile round trip to receive service of this calibre. Thank you to the team at Specialized Chester once again and see you in the near future for a service. Marc."
5 out of 5
"Great service great staff"
5 out of 5
"This is a great shop. I picked my new Levo up from the store a few weeks ago and Andy was really helpful setting the bike up for me and talking through all the finer points. All the guys in the shop were really knowledgeable and helpful….and the bike is amazing. Would highly recommend, Thanks."
5 out of 5
"We drove to the bike shop with our "fully packed" racing bikes. We asked for a cleaning option for our dirty bikes. Wow, what happened next was awesome: we were allowed into the backyard and there our bikes were cleaned like crazy - all for FREE! Just awesome! Thank you for this great service!"
5 out of 5
"Absolutely brilliant service from Charlie at the Chester Specialized store this afternoon! Went above and beyond and cleaned and lubed my chain and cassette as well as adjusting my brakes - would highly recommend this store for any bike maintenance, service or repairs - great job and many thanks! ????????????????????????"
5 out of 5
"I purchased a bike from here in 2019 and I've been back several times for servicing, bike updates and warranty work etc.. the team at this store are first class. They always go the extra mile to help customers. I've had terrible after service with other bike stores which makes me travel nearly 2 hours to this store because the staff and afterservice impeccable."
5 out of 5
"A really great experience today, Chris the guy who dealt with me went above and beyond to find a spare part for my old Rock Hopper. The store was well laid out with a great selection of bikes, I spoke to a couple of the guys whilst waiting and they all seemed genuinely engaged and helpful. I will definitely be back when I upgrade. ????"
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