Chester holds the distinction of being the very first Specialized Concept Store in the United Kingdom. Located in the charming and historic town of Chester, our store combines the richness of tradition with the modernity of cycling, creating a unique retail environment that caters to both novice riders and seasoned enthusiasts.
Step into our store, and you'll be greeted by a vast array of Specialized products, with thousands of items readily available. We're especially proud of our in-store S-Works custom build area, where you can craft your dream bike, tailored to your exact specifications and preferences.
What truly sets us apart, however, is our exceptional knowledge and service levels. Our dedicated team of staff members are not only friendly but also avid cyclists themselves, bringing their passion and expertise to every customer interaction. We're here to provide guidance, advice, and support, making your cycling experience both enjoyable and rewarding.
Among the comprehensive services we offer, the Body Geometry Fit stands out. This service is dedicated to ensuring that your bike fits you like a glove, enhancing your comfort and performance. Additionally, our store provides custom builds, test bikes for those curious about trying out new models, 0% finance options for convenient payment plans, and support for Cycle to Work Schemes to make cycling even more accessible.
Beyond the retail experience, we operate a dedicated Service Centre to keep your bike in peak condition, ensuring you can ride with confidence and peace of mind.
Whether you're a local or just passing through, we invite you to pop by our store in Chester and say hello. We're not just a bike shop; we're a community of passionate cyclists who are excited to share our knowledge, enthusiasm, and love for cycling with you. Come and experience the unique blend of history, modernity, and cycling at the original Specialized Concept Store in the UK.
5 out of 5
"The Specialized Concept Store in Chester is the only place where I ever go for anything to do with bikes, repairs or servicing. I am a cyclist 7 days a week for both exercise and transport, so I cannot afford to risk my safety on the roads. Aaron and both Dave’s in the Chester workshop are responsible for repairs and servicing and I trust them with my life. They leave nothing to chance. Every new bike that leaves the store has to pass through their strict build regulations and satisfy their requirements. The quality of Specialized bikes and accessories is exceptional, and the range is sufficiently wide to accommodate every customer’s budget."
5 out of 5
"I'm EXTREMELY impressed with the service I received from this shop. Robin was my first contact and went out of his way to help me. The guys who collected the flatpack bike from me and delivered it back fully assembled were the most friendly, helpful and professional people I have ever dealt with. Old school company!!! Keep up the good work - it's very rare these days. Many thanks!!!"
5 out of 5
"Outstanding service from the team at Specialized Concept Store in Chester. A special shoutout to Aaron in the workshop for his speedy repair of my bicycle when I was not even booked in."
5 out of 5
"Dealt with Specialized Chester twice this week first off to have some repairs on a wheel and Aaron on the mechanics side was brilliant very helpful and knowledgeable and sorted me out. Based on this fantastic experience I called up for a specialist part for my bike in which Robbin helped me out. He did some research for me to ensure I got what I was looking for and provided me with the part within 24 hours and it’s being delivered to my door. Hands down best customer service I’ve had through any buisness I have dealt with. Shop is also stocked with plenty of bikes and accessories. Would recommend highly !"
5 out of 5
"Professional, friendly and knowledgeable service today at the Chester store. Thanks to Robin for all your help. Made to feel welcome. The best cycle shop experience of the day by a long stretch."
5 out of 5
"Always amazing and speedy service from Dave and his spanner monkeys. Pretty much , bring it in today and we’ll fix it asap. None of this ‘we can book it in next month and we’ll have a look’ that you seem to get these days. Dave goes the extra mile to keep my Levo going."
5 out of 5
"Outstanding customer service from Specialized, Chester. I bought a Turbo Levo 2 yrs ago from this shop. It’s a fantastic bike but it’s fair to say that it’s had a few reliability issues. However, I’ve been so incredibly impressed with Dave’s calm, efficient and professional approach to solving every problem. He is an absolutely fantastic mechanic and his knowledge, experience and friendly manner just put you at ease as soon as you hand your bike over to him. I couldn’t recommend the team at the Chester Specialized Concept store highly enough. If you’re in the market for a new bike, get yourself over there and know that you and your bike will be looked after so well! ????"
5 out of 5
"Excellent service from Jack and Aaron. Highly recommended!"
5 out of 5
"Top lads, picked up my new levo from them, sorted me out with everything I needed. Definitely recommend them. Great service."
5 out of 5
"Polly Pilkington MBE Had reason to visit your Chester store along with my Vado5.SL bike…travelled 35 miles to get there, & I’m so glad I did…a lovely warm welcome & great service from Jack Martindale-Foley (named on receipt) & his workshop colleague, Aaron, both so pleasant & very professional. I don’t know the area, so appreciated the coffee shop tip & directions to the canal. They are an asset to your company & I wouldn’t hesitate to return or recommend in the future. Thanks lads???? Subject: Customer Service Order Number: Email: Phone: 07762070612"
5 out of 5
"After browsing the Specialized Levo range on Chester's website, I got a cheeky email from Joel, he was super friendly and helpful. We spoke about what I was after and Joel arranged an absolute bargain of a purchase for me. Buying process was smooth, the mechanic called me during the build with some advice which was excellent, the bike was delivered soon after and I've finally taken it for a ride, I couldn't be happier. Excellent service all round, thanks guys!"
5 out of 5
"Excellent customer service and support throughout the full purchase experience of my new gravel e-bike. Many thanks to Henry and the team and I would definitely recommend anyone to buy a buy a bike from the Chester store. Also the Bike Factory next door is equally excellent in terms of bike choice and customer service."
5 out of 5
"Late writing this as always. Anyway my wife and I dropped off our bikes in the morning for their first service under warranty. They were done by early afternoon. So most decent dealers can do this I guess. Except here its the way you are dealt with which tops it all. My bike is not particularly standard. And I didnt buy it through them. Having said that I felt guilty and bought my wife's bike from them. This was the 1st service for both our bikes. And I actually said I expected to pay for mine. But they wouldnt take any money. But as I said its not about that. We were treated like we mattered. And the tech really knows his stuff too. The other thing is we both thought our bikes rode fine before we took them in for service. How wrong we were. I use mine everyday and after 3mths it still rides sweetly. Highly recommended."
5 out of 5
"Outstanding Customer Service! Really helped me out with a warranty claim. No issues and no hassles. Can't complain at all, top work from the guys there."
5 out of 5
"I had a great experience buying my dream bike from this store, Alex was really helpful throughout the process, going out of his way to answer all my questions. The bike has been superb and have just received a reminder to take the bike in for it’s first free service. Highly recommended."
5 out of 5
"An excellent telephone experience. I needed a couple of bolts, easy enough to find something similar online but you never know whether it's the right thing, the quality is up to scratch etc. So I called on the off chance the dealer might have what I needed. Spoke with a great guy (Jack), he took the time listening to me (poorly) explain what I thought I needed, he couldn't find the replacements at the time and said he'd see what he could do and told me to call back the next day. I did so and he delivered. "Online" has taken so much away from physical stores and I'm as guilty as everyone else, but service like this is a timely reminder sometimes you just need to speak with someone in-store that knows what they're taking about and will take the time to help. Excellent service"
5 out of 5
"Got myself a brand new Specialized Rock hopper today! Big shout out to Alex for helping me choose the right bike! ????"
5 out of 5
"Bought my Specialised Armadillo all condition tyres from your shop today, amazing shop and amazing service from Joel great friendly professional chap a thoroughly enjoyable experience. I will be back for all cycling needs from now on"
5 out of 5
"Absolutely blown away by the customer service of Specialized Chester. I had been emailing, ringing and WhatsApp to find a replacement battery for my Specialized Turbo FLR bike. I had no luck. Then almost out of the blue had an email from Crian at Specialized Chester saying 'Ring us, we may be able to help with a free replacement' I called and it was arranged. He even sorted it with HQ to be sent to my local branch in Birmingham. I never went instore but I would if I could. I now know the staff are incredibly friendly and helpful and willing to go the extra mile. I will always buy Specialized now and if I ever visit Chester I will head to this branch. Absolultey amazing work. I have been delighted, amazed and grateful of the incredible customer service. Thank you so much!"
5 out of 5
"Unbelievable customer service from Jack and Aaron. Absolute credit to the business."
5 out of 5
"Incredible service from Jack and Aaron who went out of their way to help. I can’t recommend Specialized Concept Store Chester highly enough. Thanks. Paul"
5 out of 5
"Fantastic service with very professional, friendly staff. Nothing was too much trouble, being newbies on e-bikes we needed a fair bit of help but never felt we were being a nuisance. We were committed hybrid bike user but decided to buy 2 Specialized Vado 5 step through bikes after a mountainous bike holiday in Spain. Purchased over the phone, collected them 1-week later and rode them home, 24 miles. Bikes were brilliant and the trip barely used any of the battery power. Should have invested in these bikes much earlier and now wouldn’t ride anything else."
5 out of 5
"Big shout out to Charlie who spent a lot of time helping make sure my new bike was set up properly and talking me through all the bells and whistles it came with. Beginner here to mountain biking and the advice and guidance that Charlie gave (including naming great places to visit) was much needed and appreciated - he also did it in a friendly and welcoming manner that was easy to understand, considering he was someone who is clearly an expert on the subject talking to someone who was an absolute novice. Oh and the bike is awesome too!"
5 out of 5
"Fantastic customer service. We bought a MTB for my 14 year old son and it was set up and tuned for us. We were helped by Charlie, who was knowledgeable, friendly and clearly passionate about biking."
5 out of 5
"The lads in this shop are a credit to specialized so helpful and friendly I've been using it for 5 years and never been let down or had a bad experience they even get youre bike sorted quicker than expected."
5 out of 5
"I recently bought a new tarmac and this guys where by far my best experience in customer service. Andy and Jack were fenomenal. Always polite, friendly,patient with all my questions and very very professional. I live in central London and I have very well known bike shops here and if I had to compared them to this most famous shop in London that we all know near to Richmond park. This guys give 20-0. Thank you boys. You are amazing. Hope to deal with you soon again."
5 out of 5
"I have been visiting this store on/off for the past 12 years or so, lusting over one day owning a top end bike. In the meantime I have bought the odd bits and bobs and found the staff to be super friendly and knowledgeable. Even when asking about frames/parts etc they were never pushy but always had the time to explain what everything meant. Fast forward to now I recently finished a custom S-WORKS bike build here, and I have just had my first service. Buying all the parts for my bike I thought was going to be an arduous task. But the staff here totally changed that. They have been superb. From sourcing scarce parts over the COVID/Brexit years to keeping them safe in the warehouse, the whole experience has been fantastic. I would like to make a special mention about Alex who probably talked to me more than his own family during that time, for his patience, product knowledge and help. He's an asset as are the other staff members. Now I have my bike build, I won't be a stranger, I will pop in whenever I'm in the area for a coffee and a chat. Anyone thinking of buying a bike from here, do it. You won't be disappointed. Thanks guys! Keep up the good work ????"
5 out of 5
"I have been visiting this store on/off for the past 12 years or so, listing over one day owning a top end bike. In the meantime I have bought the odd bits and bobs and found the staff to be super friendly and knowledgeable. Even when asking about frames/parts etc they were never pushy but always had the time to explain what everything meant. Fast forward to now I recently finished a custom S-WORKS bike build here, and I have just had my first service. Buying all the parts for my bike I thought was going to be an arduous task. But the staff here totally changed that. They have been superb. From sourcing scarce parts over the COVID/Brexit years to keeping them safe in the warehouse, the whole experience has been fantastic. I would like to make a special mention about Alex who probably talked to me more than his own family during that time, for his patience, product knowledge and help. He's an asset as are the other staff members. Now I have my bike build, I won't be a stranger, I will pop in whenever I'm in the area for a coffee and a chat. Anyone thinking of buying a bike from here, do it. You won't be disappointed. Thanks guys! Keep up the good work ????"
5 out of 5
"I just want to take a few moment to explain how exceptional the quality of service was from the team at Specialized Chester. I took my bike in for some warranty work and to have several updates completed, and from the very first moment I walked in I was made to feel extremely welcome. My specific requests were carefully adhered to and as promised the work was completed swiftly and efficiently. I was also impressed with the workshop manager David Wingrove, whom not only completed the work on my bike in full to an extremely high standard, but kept me fully updated throughout. I cannot recommend him enough if you require any form of maintenance on your Specialized bike. It was well worth the 80 mile round trip to receive service of this calibre. Thank you to the team at Specialized Chester once again and see you in the near future for a service. Marc."
5 out of 5
"Great service great staff"
5 out of 5
"This is a great shop. I picked my new Levo up from the store a few weeks ago and Andy was really helpful setting the bike up for me and talking through all the finer points. All the guys in the shop were really knowledgeable and helpful….and the bike is amazing. Would highly recommend, Thanks."
5 out of 5
"We drove to the bike shop with our "fully packed" racing bikes. We asked for a cleaning option for our dirty bikes. Wow, what happened next was awesome: we were allowed into the backyard and there our bikes were cleaned like crazy - all for FREE! Just awesome! Thank you for this great service!"
5 out of 5
"Absolutely brilliant service from Charlie at the Chester Specialized store this afternoon! Went above and beyond and cleaned and lubed my chain and cassette as well as adjusting my brakes - would highly recommend this store for any bike maintenance, service or repairs - great job and many thanks! ????????????????????????"
5 out of 5
"I purchased a bike from here in 2019 and I've been back several times for servicing, bike updates and warranty work etc.. the team at this store are first class. They always go the extra mile to help customers. I've had terrible after service with other bike stores which makes me travel nearly 2 hours to this store because the staff and afterservice impeccable."
5 out of 5
"A really great experience today, Chris the guy who dealt with me went above and beyond to find a spare part for my old Rock Hopper. The store was well laid out with a great selection of bikes, I spoke to a couple of the guys whilst waiting and they all seemed genuinely engaged and helpful. I will definitely be back when I upgrade. ????"
Discover the UK's Specialized Concept Stores – hubs of cycling excellence. Join us for cutting-edge gear, personalised advice, and a vibrant rider community. Elevate your cycling journey with precision engineering and unwavering passion at one of our Specialized Concept Stores:
Free delivery on Bike orders over £1000
30 Days Returns
10 Days Free Bike Insurance from VeloLife
Spread the cost with finance from Novuna