S-Works Torch Remco Edition: The Signature Shoe of a Champion
Cycling greatness doesn’t come easy—but with the right gear, it comes faster. Introducing the S-Works Torch Remco Edition, the high-performance road shoe in...
Nestled near the heart of London, Ruislip’s Specialized Concept Store stands as the ultimate haven for cycling enthusiasts. Founded in 2009 by Paul Miller, following 15 years of previous partnership with Specialized the store has become a trusted destination for riders of all levels. Located just minutes from the A40, with easy access to the M40 and M25, we’re perfectly positioned for both city cyclists and visitors travelling via the Metropolitan, Piccadilly, Central, and Chiltern train lines.
Our flagship store showcases a diverse range of premium bikes, frames, apparel, and accessories. Alongside our extensive product offering, we provide professional bike fitting services to ensure every ride is tailored to your comfort and performance needs, while our expert workshop team keeps your bike performing at its very best.
With a passionate team experienced in road and mountain bike racing as well as commuting, Leisure and BMX riding, we’re far more than just a retail store, we’re a dynamic hub for London’s cycling community. Whether you’re a local rider or visiting from further afield, join us in Ruislip to elevate your cycling experience and celebrate the joy of riding.
5 out of 5
"Quick shout-out to Paul and his team: thank you for helping me with the spare parts only an enthusiast would keep in stock. What a wealth of knowledge and range of tempting bikes !"
5 out of 5
"Really good customer service and quick and excellent service Would definitely come again"
5 out of 5
"My friend bought a bike from here and i tried it and it was so nice. wish me luck convincing my dad to buy me one! ????"
5 out of 5
"Great team there, even though it took a bit longer than expected to sort my electric bike with a few hiccups but team have really pulled together and looked after me. Special shout out to Ian! Thank you!"
5 out of 5
"Bought my mountain bike from Specialized 16 years ago, great bike! After a winter of not riding had a problem with rear brake cable. Took it in this morning, Graham immediately identified the problem and sorted it for me on the spot. Great customer service"
5 out of 5
"Fantastic service from the team at Specialized in Ruislip. Friendly, knowledgeable staff who took the time to help without any pressure. Great selection of bikes and accessories, and the customer service was excellent from start to finish. Highly recommended! Shout out to Alex!"
5 out of 5
"I travel from Milton Keynes to use this store. Very modern looking store backed up with some old school enthusiasm and great customer service. Firm believer in do it right once, yes its a day trip. However bike was built well on collection and my return for a broken spoke and check up was no fuss, just emailed in night before and it was a while u wait with a lazy lunch at coffee shop next door. Yes its a concept store and you can buy anything from a limited edition road bike to a set of family bikes from the standard specialized range. So you should see shop in two views a specialist shop but also a family friendly local bike store. They want you to keep coming back at thats the sign of a solid stable business."
5 out of 5
"So delighted with my new road bike (roubaix comp d12) just road it home and it is brilliant! The team at Specialized were friendly and very helpful. Great shop :-)"
5 out of 5
"Excellent service. Bought a helmet was given great advice and a lot of time to make my choice. Would really recommend. So friendly and helpful"
5 out of 5
"Amazing shop! Extensive range of bikes and equipment to suit all levels. Very approachable and knowledgable staff without the hard sell. So reassuring to have an expert on hand to help you select and fit your bike. Nothing is too much trouble and everything was fully explained as many times as we needed. Couldn’t recommend this store more highly. Brilliantly run and George was amazing when I went to collect my new bike. Thank you."
5 out of 5
"I recently purchased a new Specialized Epic 8 S-Works from this store, and the entire experience was outstanding from start to finish. The service was both highly professional and genuinely personal. The team guided me through every step of the process, from my initial questions and bike selection all the way to the final delivery. They were always patient, knowledgeable, and willing to go the extra mile to make sure everything was perfect. Buying a high-end bike is a significant investment, and the confidence and support they provided throughout the journey made all the difference. I couldn't be happier with both the bike and the service I received. I have no doubt that when the time comes for my next bike, this will be the first place I go. Highly recommended."
5 out of 5
"Picked up my bike today- excited to get riding, its great. If you're considering Specialised or just researching ebikes generally its really worth visiting for advice. Everyone has been super helpful both on email and in person. Recommended!"
5 out of 5
"Just bought an S Works Tarmac from the Ruislip branch, great shop with a friendly team of staff. George answered all of our questions and gave great advice and made the whole experience a real pleasure."
5 out of 5
"Paul was super helpful and patient today when helping me to choose the right saddle to match my particular physical peculiarities. And the ice cream offered by another staff member on a boiling hot day was greatly appreciated. Thank you all."
5 out of 5
"Remarkable service throughout. Was a pleasure working with Paul and the Team in buying my custom S Works. Super knowledgeable and the fit out process with Rick was extremely valuable in the process !"
5 out of 5
"Absolutely brilliant service from the team at Specialized Concept store. Everyone there is so super helpful, incredibly knowledgeable, and genuinely passionate about bikes. Nothing was too much trouble and I got exactly what I needed. A really friendly, professional experience from start to finish. Huge thanks to the whole team — highly recommend! Thank you"
5 out of 5
"Great friendly staff, very helpful"
5 out of 5
"Popped in to pick up a cycle before bank holiday weekend, and was very pleased with the experience. George and Paul have a wealth of knowledge and advice that helped inform the family on decision making. Came away with a new cycle, saddle and a better understanding of improved riding options. Really good bike for daughter, excellent service, and will definitely been heading back to upgrade my old bike soon."
5 out of 5
"Fantastic experience at the Specialized Concept Store Ruislip today. Turned up in a bit of a panic after managing to lose the front thru-axle for my Tarmac SL7 before a trip this weekend. The team were incredibly helpful and had both front and rear axles in stock. Really friendly, knowledgeable staff (especially Paul) who were clearly enthusiastic about cycling and tech, which made the whole experience genuinely enjoyable rather than just a quick parts purchase. Excellent service!! Thank you again!"
5 out of 5
"Excellent experience. The staff are super knowledgable and talked me through everything I would need for my first bike. Also did a great bike service for me too!"
5 out of 5
"Great service and exceptionally knowledgable staff. Dom and his team are unparalleled experts in all things Specialised and S-Works. Highly recommended."
5 out of 5
"Great service, came in to get my son a new bike. Left with a lovely 20inch bike which he loves."
5 out of 5
"George and the boys very helpful - thanks very much for the new Chisel."
5 out of 5
"I visited the Specialized Concept Store last week regarding the recall on my Specialized Flux Elite headlights, and I wanted to thank George for the excellent service he provided. He dealt with the matter in a highly professional, courteous, and efficient manner from start to finish. George also took the time to send a follow-up email with an update on the progress, which was very much appreciated and showed a real commitment to customer care. A genuine credit to the store and a great example of outstanding customer service. Thank you again, George! Ersin"
5 out of 5
"Beautiful shop, great atmosphere and genuinely excellent customer service. The team are incredibly knowledgeable, patient and welcoming - whether you know everything about bikes or absolutely nothing.☺️ A very dangerous place for anyone who enjoys expensive hobbies and “just popping in for a look“."
5 out of 5
"Lovely shop and very friendly staff."
5 out of 5
"Great service identifying and fitting a spacer for my Roval wheel. Recommend this store highly. Left a message and they returned my call and took the wheels in and job done in 10 minutes."
5 out of 5
"Great store, great staff, great service. Smashed my CLX64 carbon rim on a pothole large enough to have its own postcode and was riding on a new one within 4 days."
5 out of 5
"I recently purchased a custom S-Works Tarmac from Specialized Concept Store Ruislip and couldn’t be happier with the experience. The team were incredibly helpful throughout the entire process. They took the time to run me through different options and even let me test a couple of setups on their fitting rig before I committed to the cockpit and crank choices, which made a big difference in getting the build exactly right. Everything was handled quickly and professionally, and I would highly recommend if you are looking for a premium build from a professional and customer focused team."
5 out of 5
"I had to take my father's bike in for some warranty work. From my first email to collection of a virtually new bike, the process was handled by George, Richard, Ian and the rest of the team impeccably. I couldn't be more pleased with the outcome and my father now has an even more awesome bike! I will no doubt be in touch with them for work on my other bikes in the future. Thanks guys!"
5 out of 5
"Excellent, speedy and expert service from the whole team at Specialized Ruislip! All staff are knowledgeable, polite and generous with their advice. A particular shout-out for Ian the “tyre” (and everything else Specialized) Whisperer, who rebuilt my hub today at the speed of an F1 pit crew ????????"
5 out of 5
"Bought a bike for my son few years ago in this shop, since day 1 service was great! Very kind staff and very efficient with repairs. I took bike there with slight issue and it was repaired and serviced in no time. Very happy with service at this shop! Shout out to lad in ash blond hair,thank you for your kindness I much appreciate it!"
5 out of 5
"Amazing service as always Great staff to deal with and a lovely bike for my son ☺️"
5 out of 5
"Bought my daughter a new bike from the Ruislip Concept Store. Great service, bike set up and checked over ready to roll in 20 minutes."
5 out of 5
"I bought a Specialized Turbo Vado from the shop this week. The staff are excellent very knowledgable about their products and extremely helpful. This made the purchase very easy, the bike was ordered in set up and I collected it ahead of the predicted delivery date. Top class customer service !"
5 out of 5
"A* bike fit and suggestion of my new Tarmac SL7. Completely in love with the bike and amazing service from George and Dom. Thanks for looking after mr guys."
5 out of 5
"Got my puncture repaired by Ernest really quickly got me back out on the road again :) and they have so much cool stuff"
5 out of 5
"I’ve used this store multiple times, for multiple purposes with consistently good results and a pleasant customer experience. I’ve had multiple services from George and Dom and always been impressed with the promptness and quality of their work. Dima did a wonderful job with my bike fit which was thorough and professional, with exception results. Always my first port of call if need anything cycling related. I ride 10h per week, race road (cat 2), time trials and cylocross and all needs are well looked after by Paul and his team."
5 out of 5
"Bought my bike from Specialized Ruislip a number of years ago and have been a very satisfied customer ever since! Excellent customer service and mechanical support regardless of the problem, always at great value for money."
5 out of 5
"First time visiting the store. What an amazing experience. George was extremely helpful and assisted me very efficiently. Thank you Specialzed Ruislip. 10/10"
Discover the UK's Specialized Concept Stores – hubs of cycling excellence. Join us for cutting-edge gear, personalised advice, and a vibrant rider community. Elevate your cycling journey with precision engineering and unwavering passion at one of our Specialized Concept Stores:
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