Nestled in the picturesque spa town of Harrogate, our double-fronted Specialized Concept Store is a cycling enthusiast's paradise. Here, you'll discover the latest and greatest in bikes, frames, clothing, and accessories, all showcased in a contemporary retail setting that beautifully complements the charm of Harrogate.
What truly sets our store apart is our exceptional team of ultra-friendly and profoundly knowledgeable staff. With a deep passion for all things Specialized and cycling, they are always ready to offer expert advice and guidance. Whether you're a seasoned rider looking for the perfect upgrade or a beginner seeking the ideal starter bike, our team is dedicated to ensuring you make the best choices to suit your cycling needs.
As a hub for all things Specialized, we take pride in offering a wide range of products to cater to every cyclist's desires. Whether you're looking for the latest innovations in bike technology, stylish cycling apparel, or essential accessories, our store has it all.
But our commitment to the cycling community goes beyond retail. We are deeply rooted in Harrogate, and we consider ourselves more than just a bike shop; we are a part of the vibrant cycling culture in this beautiful town. We invite you to visit our store, not just to shop, but to connect with fellow cyclists, share your passion, and embark on unforgettable cycling adventures in the stunning surroundings of Harrogate. Whether you're a local or a visitor, our store is a welcoming haven for all those who love the freedom and joy of cycling. Come say hello, and let us be a part of your cycling journey in Harrogate.
5 out of 5
"I’ll keep it short and sweet! Sheldon looked after me today.. top bloke and superb service.. other staff within the shop were also class, very welcoming and helpful.. I’ll most certainly be back.. Snow White is on top form now!! Cheers"
5 out of 5
"Having used Specialized Harrogate for over 15 years for all my Custom Builds, Servicing Works, my Children's Bikes, and Parts, I can honestly say that Joe and the team are absolutely brilliant. Correspondence from start to finish is always quick, informative and friendly. Prices are very competitive and I have used them for works on all my bikes including race, TT, gravel and road and when turnaround is tight they always get it done. Would highly recommend."
5 out of 5
"Honestly the best customer service I have received from a bike shop. Rob at the store was instrumental in helping me get my dream bike build with great customer service and communication. A big thanks to Charles also for his knowledge and great customer service and helped me a good deal to navigate some initial indecisions I was having about my bike build. A big thanks to the mechanic who did an absolute amazing and professional job on my final bike build, the attention to detail was on point! All in all you cant go wrong with the service and help at the Specialized Concept store that I feel fortunate there is this store in Harrogate with this level of great customer service relatively close by to Leeds. I highly recommend this place!"
5 out of 5
"After a rubbish experience at another shop i called this shop spoke to Rob he was so helpful and knowledgable. I went to see him the next day and bought the bike i wanted, nothing was too much trouble he was so helpful , the pickup process was great he went through everything with me . excellent service would highly recomend Rob and this shop"
5 out of 5
"A very well designed and appointed shop with attentive staff to give advice. When collecting my new Creo I was given a very thorough guided tour of how to use its functions. Very much appreciated. Thankyou for a good buying experience."
5 out of 5
"The 2025 Vado SL’s are fantastic machines. First class service from Joe at Specialized Harrogate who managed to arrange our new bikes 2 days before leaving for a trip to France and Spain. Top notch!!"
5 out of 5
"I bought my new Specialized Turbo Levo Comp Alloy from the Specialized store in Harrogate. I was ably helped by Joe who was just fantastic from start to finish. It makes a real difference to have knowledgeable but relaxed and friendly staff. I was given all the information needed and it made the decision making a joy. Love my new bike. Would highly recommend this store. Fabulous. Thanks for making it a great experience!! I would recommend to anyone."
5 out of 5
"I came in to buy some bike lights and was helped to fit them by Charles who was very friendly. Lovely store with great staff, thank you Charles :)"
5 out of 5
"Everything a bike shop should be Friendly and knowledgeable staff and great bikes Thanks Rob Felix and Ollie"
5 out of 5
"Such a pleasant experience. The guys have been super helpful with us and very welcoming. Bike sorted over the weekend with no problems! Visit here before considering the big chains, you'll get an honest and open service ???? Thanks all."
5 out of 5
"Collected my new bike today, absolute dream bike. Couldn’t be happier with the general service at the store but a special shout out to Joe, Charles and Felix for their consistent professionalism and endless patience with all my questions and uncertainty. They literally couldn’t have been any more helpful and I’m delighted with my new bike."
5 out of 5
"What a wonderful store and what a wonderful team. The store / shrine is a sculpture gallery for bike geeks and all things Specialized. The staff were so patient - even on my third visit - to the point of indulgence, even carrying the frames outside so that I could see the colours in daylight."
5 out of 5
"At the risk of sounding like an advert, I cannot recommend the Harrogate Specialized store highly enough. The staff there genuinely seem to want to help you choose the perfect bike for you (and not just the most expensive one they think you might buy). Today, I went in with a little follow up issue (of my own making) and they sorted it out in about five minutes and didn't make me feel like a fool for not being able to sort it myself (which they would have been within their rights to do!)."
5 out of 5
"Best customer service I have had from a bike shop so far. I would recommend specialized to enyone look for top customer service, witch is a main factor when coming to E-bikes. Thanks to everyone at Harrogate store. ????"
5 out of 5
"Daniel botha is the guy you want in the workshop he is very meticulous he knows the bikes inside out to the point even knows what recalled parts number are I'm willing to bet he could build levos with his eyes closed rapid turnaround on my warrenty claim also and he managed to put my bike skin back on my tcu after I got a replacement such a great guy and attention to detail is fantastic he treats your bike like its his own. ... legend I'd give 10 stars if I could thanks again"
5 out of 5
"Just bought my 1st ebike, Felix was the professional. Very friendly and knowledgeable, went through everything on the bike in a clear and concise way. Very much Impressed by his attention. Looking forward to my 1st ride in the mountains ⛰️ ????"
5 out of 5
"Fantastic experience over the last 5 years or so of buying bikes and servicing. Each purchase has been a great experience and the guys are very good at bike fitting to the point where you don't have that first ride with adjustments every 30 minutes to get the position right. Servicing is first class. Always very attentive and have rescued me on many occasions. Highly recommend for all budgets and especially servicing ????"
5 out of 5
"Fantastic customer service from the team at the Harrogate Specialized shop. As a new customer I have been impressed with their thorough technical knowledge not only about Specialized bikes but all things cycling! A learning experience for me every time I visit the shop. My new bike is superb, matching my cycling ambitions. It fits perfectly. Riding has become even more of a joy! And all down to the care taken by the team to ensure I walked out with the right bike and a happy customer. Shout out to Charles who walked me through the options, gave great advice and ultimately helped me choose my dream bike - the S-Works. Also thanks to Joe who liaised on build options, sale and collection. A top notch service all round. Thank you!!"
5 out of 5
"Sheldon was incredibly helpful today when I dropped in for advice mid ride. Not only did I get free advice, but he fixed the issue as well! Cannot recommend him and the Specialized concept store highly enough for great customer service."
5 out of 5
"I have been going to this shop for several years now. The customer service, expert input, and assistance from the sales team (special shout out to Joe!) is second to none. I have had some ongoing issues with one of my bikes and they have really gone above and beyond to help me resolve these. The quality of work from the mechanics in the servicing team is spot on; having experts in the specific bike brand that you choose to ride is a huge advantage when you want to ensure your bikes get the best care - which they always do. Can't recommend the shop highly enough."
5 out of 5
"I cannot thank Sheldon and Dan for the work that was done on my bike. The advice that was offered and service that was delivered is unmatched! Thank you so much. You guys have secured my custom for many years to come!"
5 out of 5
"Recently purchased a new bike from the Specialized store in Harrogate, the 4th bike I have purchased from them. As always the team have been amazing and I highly recommend this store to everyone. The new bike is custom built s-works, there was no pressure to buy anything except what I wanted, Felix dealt with the sale from end to end, his advice and direction was exceptional. I also wanted to call out Dan who took on the project to build the bike, it is so much fun to ride, handles brilliantly and feels so comfortable on any ride. Big thank you to the Harrogate Specialized store"
5 out of 5
"Brilliant service"
5 out of 5
"I visited the Harrogate store to buy a new SL8 Tarmac my experience from start to finish was an absolute pleasure. Charles was extremely knowledgeable and couldn't have been more helpful giving me the confidences to make the purchase knowing that i would be in good hands. I would definitely recommend a visit all the staff have been fantastic. Special thanks to Charles for hooking me up with my dream bike. Lee"
5 out of 5
"I have been going to Specialized Harrogate for years and both the sales team and mechanics have always been really knowledgeable and helpful. I have to give specific recognition to Felix who always goes above and beyond and is an asset to the company."
5 out of 5
"Quick to help with my knackered old bike"
5 out of 5
"The whole team are extremely helpful and knowledgeable at this store. In this instance Sheldon swapped out broken shifters on warranty while I waited to get me rolling again - superb as always and much appreciated. Thank you."
5 out of 5
"Great customer service. Personalised and with great advice and flexibility."
5 out of 5
"Amazing guys, helped me with selecting the best bike for me. Really happy with delivery times, kept me updated during the process. Joe is very professional and gave me some good tips about the bike and answered every question i had. Bike feels amazing. 10/10 service."
5 out of 5
"Very helpful staff"
5 out of 5
"Great service every time I have been, and surprisingly good prices when work is needed."
5 out of 5
"Picked up a Kenevo today, the guys were very helpfull and knowledgeable, highly reccomended ! Thanks"
5 out of 5
"Was looking to purchase a new electric bike in Jan 2024. I reached out to 10+ stores in my search for advice and a good deal. Specialized Harrogate were head and shoulders above them all. Joe was the person I spoke to first and stayed with him for the whole journey. Nothing was too much trouble and gave lots of useful advice and suggestions. Actually I was so impressed by the level of customer service and feeling valued I ended up purchasing 2 Specialized Turbo Levo Alloy Comps (one for my partner, who would have been really miffed if it was just me with the new mountain bike). If you need help, great service and great bikes you won’t go far wrong reaching out to Specialized Harrogate, and he might hate me for saying it, but ask for Joe."
5 out of 5
"Recently purchased a new bike from them by mail-order. As I live quite literally hundreds of miles away, this was all done by phone and email. Everyone I spoke with was fantastically helpful, courteous and understanding. Nothing was too much of an issue, and no question was left without a concise reply. Would 100% purchase again from the team at this store. Special thanks has to go to both Rob and Crian!"
5 out of 5
"I bought two ebikes online from this store. The crew at the store patiently answered my many questions before I settled on a couple of bikes, the Turbo Tero X4.0 and the X5.0. They were packaged up and sent up to me in Scotland and were in perfect condition when they arrived. Great customer service throughout, they even price matched the bikes to ones I could see online elsewhere."
5 out of 5
"After doing my research, it was time to buy the best brand bike in my opinion, having rode emtb bikes for the last 6 years, specialized was my first choice, Bought mine from the harrogate store and the sales and after service have been excellent, if you want that extra feel special service and quality, I very much recommend this store for your next bike, five stars"
5 out of 5
"Don't be intimidated by all the gorgeously expensive hardware. The service team here are unfailingly helpful and courteous - and don't charge crazy amounts to help out mechanical incompetents like me. Great work all and thanks for the friendly response"
5 out of 5
"An absolutely incredible service by the the best team of knowledgeable professional bike mechanics in this town would wholeheartedly recommend taking your pride and joy here because they will treat it like it’s their own."
5 out of 5
"My Levo SL booked in today regarding TCU battery & Turbo lack lustre. Very quick turnaround (30mins or so) with new battery & motor recalibrated. Brilliant service & turbo is now back to how it should be. Actually caught me out on rocky climb (it was icy!) lol."
5 out of 5
"The customer service at Concept Store Harrogate is next level. This is the second bike I’ve bought from here and once again they have looked after me so well. They bend over backwards to help, give the best advice and find you the best deal that’s perfect for you. I won’t use another store for buying or servicing, and that’s something considering I live in Preston! Thanks guys, I’ll be back very soon."
Discover the UK's Specialized Concept Stores – hubs of cycling excellence. Join us for cutting-edge gear, personalised advice, and a vibrant rider community. Elevate your cycling journey with precision engineering and unwavering passion at one of our Specialized Concept Stores:
Free delivery on Bike orders over £1000
30 Days Returns
10 Days Free Bike Insurance from VeloLife
Spread the cost with finance from Novuna