Welcome to our brand new 5,800sqft state-of-the-art Bicycle Store.
Come and experience the best that Specialized has to offer, covering all ages and disciplines. Bikes, Accessories and Apparel, whatever you're looking for, we've got it.
Our expert staff are on hand to help guide you every step of the way.
Our Workshops are open so you can watch our trained technicians at work or get up close and personal with the incredible range of Specialized bikes that we carry.
With a fully equipped Retül bike fit studio we can help you reach perfect synergy with your bike or advise you on any aspect of your hobby that you have a question about.
Specialized Norwich,
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5 out of 5
"Excellent customer service, great communication and super-friendly and helpful. Issue resolved and bicycle all fixed up and ready to ride. Thank you so much!"
5 out of 5
"What's not to like proper bikes like works of art friendly service brought a new safer helmet to go with my mountain bike"
5 out of 5
"Full marks to Callum, his work and helpfulness is great in the sale of a new bike and sorting problems with my other bikes,but a shame he’s leaving. Both him and Chubba who did a good bike fit for my wife. They are both great assets to the shop"
5 out of 5
"Visited today as my seat post was stuck solid. Callum was so helpful, went out of his way to help even though he was supposed to be leaving. Using his expertise and a little imagination he removed the seat post. If I could I would give 6 stars."
5 out of 5
"Thank you thank you thank you! It’s rare these days to find a repair shop with staff who will go above and beyond to help without making you feel like a terrible burden, especially when you have a spicy brain and doing things like this is super hard anyway. Thank you Callum, you’ve been super helpful and understanding from the get go - so much so I don’t mind making the 2hr round trip to come to your Norwich branch for my service in a couple of weeks ☺️"
5 out of 5
"Last Friday Went there."
5 out of 5
"Most likely the best repair shop in Norwich! Callum has time and time again hooked me up with quick repairs, that simply address the issues I face! One of the only places that doesn’t try to trick you in replacing random items to simply up your order value, always honest and happy to help and dish out advice!"
5 out of 5
"I spoke to Csaba over the telephone for advice as I was really struggling to find what I wanted in Scotland. The chap was excellent, really knowledgeable and went the extra mile for me. I got excellent advice about upgrading parts in the future and purchased a Riprock 20 for my young son. The Bike came delivered to my door this afternoon. It’s excellent, just what I was looking for at a very good price and with free delivery. The whole experience has been top notch, I would highly recommend this shop! Well done specialised Norwich and top marks to Csaba. Thanks!"
5 out of 5
"Absolutely excellent service by Callum and the team at Specialized Norwich - 2 bikes ordered at 10am, and shipped on a next day delivery by 3pm…! Brilliant"
5 out of 5
"Great experience in the store & workshop. Friendly, knowledgable and approachable staff, nothing was too much trouble. Will be back :)"
5 out of 5
"The service given in all regards to me today was exemplary. l will definitely be using this store again for all of my cycling service needs."
5 out of 5
"This was my first visit to the Specialized Concept Store, and I can honestly say that it will not be my last! Callum & Chris, who are both professional and knowledgeable, arranged a quick repair to my bike, which my usual local bike store was unable to do. I genuinely thank you for your help today and look forward to seeing you again in the not-too-distant future. You both are genuinely a credit to your company!"
5 out of 5
"I recently bought a Specialised Sirrus X4 from another retailer - the frame size and colour I wanted were not in stock in the Norwich store - and Specialised head office didn't have access to one, nor knew when they may get any more). I managed to find my bike elsewhere, new, and had it sent to my home, after first checking with the Specialised store in Norwich that they would be happy to put it together for me - they were. When I took it to Norwich for the build there were some minor issues with blemishes and the accessories were not present. I contacted my retailer who posted on the missing parts speedily, and the guys in Norwich built my bike for me. I cannot recommend the Norwich store highly enough. From the moment I first walked in the store I have been treated with courtesy, never rushed and I was highly impressed with their knowledge, experience and advice. I would be delighted to buy from them again. Special thanks to Chris and, especially, Csaba, for all your help and support."
Discover the UK's Specialized Concept Stores – hubs of cycling excellence. Join us for cutting-edge gear, personalised advice, and a vibrant rider community. Elevate your cycling journey with precision engineering and unwavering passion at one of our Specialized Concept Stores:
Free delivery on Bike orders over £1000
30 Days Returns
10 Days Free Bike Insurance from VeloLife
Spread the cost with finance from Novuna