Specialized Ruby 2017 test bike now available at Nottingham

Specialized Ruby 2017 test bike now available at Nottingham

Specialized Ruby 2017 test bike now available at Nottingham

Christmas has come early here at Specialized Concept Store Nottingham. We've just taken delivery of a brand new Ruby Expert 2017 demo bikes that is now available for you to test for free!

The all new Ruby has been completely re-designed this year and has been a revelation with the press reviews saying that "The new Ruby certainly is the most comfortable performance road bike I have ever ridden." Indeed, the new Ruby has been rebuilt from the ground up with some incredible game-changing new features like the FutureShock that you can read all about in our Ruby 2017 first look review. But what you really want to know is how does it ride? Well, we think it's awesome, but don't take our word or the reviewers words for it, you can try the Specialized Ruby 2017 for yourself, for free.

If you're looking for a new bike then a test ride provides a great opportunity to see how the bike performs in the real world. You can take the Ruby out on your local roads and if you don't come back with a smile on your face we'll be very surprised.

Test the new Ruby 2017 from the Specialized team at Birmingham
Our Ruby test bike is ready and waiting for you to take it for a spin.



When you come in to collect your Ruby 2017 Test bike, we'll be there to make sure the bike is set-up correctly, show you the new features and answer any questions you have.


Our Test Bikes are designed to offer all levels of riders the chance to test a bike. You don't have to be a World Champion or even a regular rider to have a go. All you need is some enthusiasm, be over the age of 18 and bring some identification (your passport) and a Credit Card for the fully refundable deposit. That's right, all our test rides are Free!

Scroll down for more information on our brand new Ruby 2017 test bike.



Specialized Roubaix Expert 2017 test bike

Tired of rough roads wearing you out? So are we, and that's why made the Ruby Expert. The frame is among the lightest that we've ever made, and it's been constructed from our superlative FACT 10r carbon fibre. Its stiffness levels are also off the charts, and compared to the SL4 iteration of yesteryear, you'll experience a whole new, faster, and more efficient geometry. Through some engineering sorcery, however, we've managed to keep the same fit, feel, and position that we've all come to love from the SL4's Women's Endurance Geometry. Of course, you're probably thinking, "get on to the suspension thing up front." We call it Future Shock, and essentially, it's a piston in the head tube with 20mm of travel. We developed this technology in partnership with McLaren Applied Technologies, and the result of this are a host of drastic performance improvements, namely in the vertical compliance department. Without giving a physics lecture, we found that focusing on vertical compliance, instead of fork splay, meant that we could improve smoothness, speed, and comfort in one fell swoop. And of all the bikes that we've tested with our Rolling Efficiency Model, the new Ruby outperforms anything on the market. Lastly, we spec'd it with awesome components, like Shimano Ultegra 6800 shifting, hydraulic disc brakes, and a women's-specific saddle.

  • The FACT 10r frameset is exceptional in every way, offering the ideal blend of light overall weight and targeted stiffness. Meanwhile, the all-new Future Shock "suspension" system at the cockpit delivers a revolutionary degree of comfort and control.
  • A Ruby Disc fork is built from our extraordinary FACT carbon fiber for supreme stiffness, strength, and reactivity, while a thru-axle design only stands to bolster all of the above.
  • Shimano Ultegra hydraulic disc brakes serve up tremendous stopping power and incredible modulation.

RRP: £3200

Ruby 2017 Test Bike sizes available: 51 - Pre-booking essential

This Ruby is also available to order in store now and is available on 0% finance see below for our 0% pricing on the Specialized Ruby Expert 2017

Deposit (Minimum 10%) £320
24 Monthly Payments £120
Total amount payable £3200

Booking couldn't be simpler, all you need to do is contact us or phone us on 0115 978 3876. Once you've booked your test ride with us, we'll tune the suspension to suit your riding style, size and weight, so you get the best riding experience possible. If you have your own preferred pedals or saddles then bring them along and we'll fit them for you.

What you need to bring with you for a test ride.

  • Debit or Credit card
  • Photoidentification (Passport or Drivers licence)

On the day

  • We will take a pre-authorisation of £250 off yourcredit or debit card. Please note, this is not a payment.
  • We require you to provide photo identification*
    (If photo identification is not provided then we require full payment for the most expensive bike being tested which will be refunded once the bike is returned)

* Both the debit or credit card and the photo identification will be retained by the store whilst the test ride takes place.

  • The store will take your photograph using a digital camera, the picture will be deleted once you have returned from the test ride.
  • You will be asked to complete a quick test ride form.

Once the above is complete you are free to take your bike away to test.


As well as having our test bike, we've also got the best selection of Specialized Ruby bikes in stock in the Midlands here at our Nottingham store. Check below to see which models we have in store and available now. And remember all of these bikes are available on 0% finance*

{RUBY 2017:6819, 6813, 6801}

So if you'd like to book a test ride, or buy one of the newest and best mountain bike on the market then don't hesitate contact us or phone us on 0115 978 3876


Book a Test Ride on the 2017 Ruby >

*Terms and conditions apply. Ask in store for details.

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